# thriftbooks > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 26, 2026. > ThriftBooks is an online retailer specializing in selling pre-owned books across a vast array of genres, including children's, fiction, non-fiction, and collectible editions, as well as DVDs and Blu-rays. The company promotes reading accessibility through affordable pricing and a loyalty program, catering to individual readers, teachers, and book clubs. - Business Profile: https://optimly.ai/brand/thriftbooks - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://thriftbooks.com/ - Logo: https://logo.clearbit.com/thriftbooks.com - Slug: thriftbooks - Category: Online Book Marketplaces - Last Analyzed: August 26, 2026 ## Buyer Intent Signals Problems: Finding affordable books and media | Desire for sustainable shopping by purchasing used items | Need for a wide selection of genres and formats in books and movies | Teachers seeking educational resources at lower costs | Book clubs looking for easy access to titles | Individuals wanting to sell their used books Solutions: Purchasing pre-owned books and movies online | Earning loyalty points for discounts and free books | Participating in reading challenges and programs | Discovering popular and trending book titles | Gifting e-Gift Cards for books | Selling used books through a buyback program Comparisons: Comparing prices of used books and media | Assessing the value of loyalty programs and discounts | Reviewing the variety and availability of specific genres or titles | Evaluating the user experience of the mobile app | Considering the environmental impact of purchasing used items