{"name":"Thrivent","domain":"thrivent.com","url":"https://optimly.ai/brand/thrivent","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Thrivent is a member-owned financial services organization providing purpose-based advice, investments, insurance, banking and generosity programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"description","label":"Description","shape":"text","content":"Thrivent helps individuals and families build, grow and protect financial well-being through personalized financial planning, financial products and generosity programs. It serves all Christians and offers investment products for all people.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help clients achieve financial clarity and live lives of meaning and gratitude by putting generosity, faith and service at the heart of financial planning.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Teresa (Terry) J. Rasmussen is President and Chief Executive Officer. The executive team includes Kelly Baker, Brett Brunick, Nick Cecere, Stephen Friend, Paul R. Johnston, Greg McCullough, David S. Royal and Carolyn Sakstrup. Lynn Crump-Caine is Chair of the Board of Directors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thrivent.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Purpose-driven, generous, values-oriented, approachable and practical.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1902 (Aid Association for Lutherans, a predecessor organization); Thrivent Financial for Lutherans began operations after the merger of Aid Association for Lutherans and Lutheran Brotherhood in 2002.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned fraternal benefit society and diversified financial services organization; it does not answer to third-party shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Thrivent helps individuals and families clarify financial goals, create actionable plans, manage investments, protect loved ones, prepare for retirement and direct financial resources toward meaningful causes and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personalized financial planning and advice\nRetirement planning\nInvestment management and mutual funds\nLife insurance and other insurance solutions\nBanking services\nEstate and legacy planning guidance\nGenerosity programs and charitable giving\nFinancial education and insights","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dedicated Planning Services\nLife insurance\nMutual funds\nManaged Accounts Program\nBanking services\nGenerosity programs, including Thrivent Choice","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Initial meetings with financial advisors are offered at no cost and no obligation. Dedicated Planning Services lists typical annual fee ranges of $900–$1,500 for Foundational, $2,000–$4,500 for Enhanced and $5,000–$10,000 for Premier. Managed Accounts lists a $25,000 minimum investment and a typical fee range of 0.9%–1.4%, with fees varying by situation and program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families and membership clients, including people planning for retirement, building legacies, protecting loved ones and supporting communities. Thrivent serves all Christians and offers investment products for all people.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking values-based financial advice and integrated planning across investments, retirement, insurance, banking, estate and legacy planning, and charitable giving.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Creating a personalized financial plan\nPlanning and preparing for retirement\nManaging investments and pursuing investment goals\nProtecting family members through life insurance\nBuilding and transferring a legacy\nPlanning finances for blended families\nCoordinating pension and Social Security retirement income\nDirecting charitable funding to churches and nonprofits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Clearer financial goals and actionable next steps\nA financial plan aligned with personal values\nOngoing guidance as life circumstances change\nSupport for retirement income decisions\nFinancial protection for families\nA structured approach to estate and legacy planning\nAbility to direct charitable funding to causes and organizations\nGreater ability to mobilize generosity and community impact","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thrivent.com","updated_at":"2026-11-07T06:39:28.121596+00:00"}]}],"last_refreshed_at":"2026-11-07T06:39:28.126867+00:00","last_changed_at":"2026-11-07T06:39:28.131305+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c8e8d9b9-4eee-4278-a6e9-eeea290f0261"}