{"name":"Thwaites","domain":"thwaites.co.uk","url":"https://optimly.ai/brand/thwaites","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent, family-run hospitality and brewing business with hotels, spas, inns, pubs and craft beers across England.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded as a Blackburn brewery in 1807, Thwaites is a sixth-generation family business offering hotels, spas, historic inns, community pubs and craft ales. Its destinations span Lancashire, the Lake District, Yorkshire Dales, Cotswolds, cities and the South Coast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver hospitality rooted in care, craftsmanship and community while investing in local enterprise, craft skills, sustainability and the future of its destinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thwaites.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, adventurous, informal and community-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1807","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Myerscough Road, Mellor Brook, Blackburn, Lancashire, BB2 7LB, England","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent and family-run; Daniel Thwaites PLC.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides places to stay, relax, meet, celebrate, eat, drink and explore through a network of hotels, spas, inns, pubs and brewery products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel and spa accommodation\nHistoric inn hospitality\nCommunity pub operations\nCraft ale brewing\nSpa breaks and treatments\nMeetings and events\nFood and drink service\nDirect accommodation booking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hotels and spas\nInns\nPubs\nCraft beers and traditional ales\nSpa stays\nMeetings and events\nFood and drink experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, spas, pubs, inns, restaurants and brewing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, spa guests, families and friends, business and events customers, local pub communities, walkers and visitors exploring destinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking hotel stays, spa breaks, historic inns, local pubs, food and drink, destination experiences, or meeting and event venues across England.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking hotel accommodation\nTaking a spa break or spa day\nHolding meetings and events\nStaying at a historic country or city inn\nVisiting a community pub\nDining and drinking locally brewed ales\nExploring destinations in England\nBooking directly for hotel rates and benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Relaxing stays and spa experiences\nAccess to hotels and inns in distinctive destinations\nSpaces for meetings, celebrations and gatherings\nHome-cooked food and locally sourced produce\nWelcoming pub experiences and Thwaites craft ales\nOpportunities to explore landscapes, cities and communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thwaites.co.uk","updated_at":"2026-11-08T02:21:05.229063+00:00"}]}],"last_refreshed_at":"2026-11-08T02:21:05.237153+00:00","last_changed_at":"2026-11-08T02:21:05.244041+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c34836ed-b76d-4ce5-bd8d-8adbbd5a5a1e"}