{
  "slug": "tivity-health-silversneakers",
  "name": "Tivity Health Silversneakers",
  "description": "SilverSneakers is a widely recognized and trusted senior fitness brand that partners with health plans to deliver fitness benefits, improve member engagement, health outcomes, and provide measurable ROI for health plans.",
  "url": "https://optimly.ai/brand/tivity-health-silversneakers",
  "websiteUrl": "https://tivityhealth.com/",
  "logoUrl": "https://logo.clearbit.com/tivityhealth.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Employer & Health Plan Wellness Programs",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T11:11:27.689Z",
  "verifiedVitals": {
    "website": "https://tivityhealth.com",
    "category": "Health and Wellness, Senior Fitness Benefits",
    "what_it_does": "Tivity-health-silversneakers provides the SilverSneakers fitness program as a supplemental benefit for health plans, offering older adults access to a national network of fitness locations, proprietary programming, and online/on-demand classes. The program aims to improve the health, engagement, satisfaction, and retention of health plan members, delivering measurable value for health plans.",
    "primary_audience": "Health plans, specifically Medicare Advantage and Medicare Supplement plans.",
    "core_product": "The SilverSneakers fitness program, which includes proprietary programming for older adults, access to a national network of over 19,000 fitness locations, and online/on-demand classes and resources.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Health plans pay Tivity Health through per-member-per-month or per-visit payments to offer SilverSneakers as a benefit to their eligible members. For the eligible members, the program is typically available at no additional cost beyond their health plan premium."
    },
    "parent_ownership": "Tivity Health, Inc., which was acquired by Stone Point Capital in June 2022.",
    "named_competitors": [
      "Renew Active",
      "Silver&Fit"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Health plans struggling with member acquisition and retention",
      "Health plans needing to improve member engagement among seniors",
      "Health plans seeking to improve long-term health outcomes for older adults",
      "Health plans looking for measurable ROI on benefit offerings",
      "Older adults needing accessible and trusted fitness programs",
      "Older adults looking for reliable wellness information sources"
    ],
    "solutionIntents": [
      "Providing senior fitness benefits to health plan members",
      "Enhancing health plan value proposition for Medicare Advantage members",
      "Driving member satisfaction and loyalty for health plans",
      "Improving health outcomes for seniors through fitness",
      "Offering proprietary fitness programming tailored for older adults",
      "Building a national network of fitness locations for seniors"
    ],
    "evaluationIntents": [
      "Evaluating fitness programs for Medicare Advantage plans",
      "Assessing the ROI of health benefits for older adults",
      "Comparing senior fitness program options",
      "Investigating member engagement strategies for health plans"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787920689607
}