{"name":"TJ Morris","domain":"tjmorris.co.uk","url":"https://optimly.ai/brand/tj-morris","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"TJ Morris Ltd, trading as Home Bargains, is a UK stand-alone discount retailer offering branded products at low prices through online and physical stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"description","label":"Description","shape":"text","content":"TJ Morris combines discount-retailer prices with well-designed quality stores and fresh, friendly service. It operates Home Bargains stores and an online shopping channel, with over 575 stores mentioned on its corporate website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide top brands at the lowest possible price while offering a quality shopping experience, friendly service and positive working environments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tjmorris.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Confident, customer-focused, informal and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"TJ Morris Ltd is described as a stand-alone retailer and trades as Home Bargains.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Making quality and branded products accessible at budget prices, while helping suppliers dispose of surplus, clearance and closeout stock quickly through TJ Morris's own stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Discount retailing through physical stores and online shopping\nOpen buying policy for prospective suppliers\nHandling one-off, clearance and closeout products\nControlled disposal of surplus goods through its own stores\nFast purchasing decisions and quick product disposal\nWarehouse operations seven days a week\nStore development and acquisition of freehold, leasehold and development sites","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Top branded products\nStandard retail lines\nOne-off products\nClearance products\nCloseout products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Discount-retailer pricing and budget price tags, with a stated focus on selling top brands at the lowest possible price.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, specifically discount retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"UK consumers shopping online or in Home Bargains stores; manufacturers and suppliers with surplus, clearance or closeout goods; and property owners or agents offering suitable retail sites.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK shoppers seeking branded and quality products at budget prices, particularly those who value convenient access through physical stores or online shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for discounted branded and quality products online\nShopping at Home Bargains physical stores\nFinding a nearby Home Bargains store\nSuppliers disposing of surplus, clearance or closeout products\nProperty owners and agents presenting UK-wide retail development opportunities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to branded products at low prices\nA convenient choice of online and in-store shopping\nA quality store environment with fresh, friendly service\nQuick purchasing decisions for suppliers\nFast disposal of surplus goods with controlled distribution through TJ Morris stores\nPrompt and reliable payment for suppliers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tjmorris.co.uk","updated_at":"2026-11-08T02:40:58.949631+00:00"}]}],"last_refreshed_at":"2026-11-08T02:40:58.958984+00:00","last_changed_at":"2026-11-08T02:40:58.969173+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5ee14963-faeb-425f-9f95-bab0bd8d1670"}