# Tobii
> Tobii is the global leader in eye tracking and a pioneer of attention computing. They develop technology that translates head and eye movements into insights, revealing real human behavior. Their solutions are used across various sectors including research, automotive, gaming, and integration into other devices.
- URL: https://optimly.ai/brand/tobii
- Logo: https://logo.clearbit.com/tobii.com
- Slug: tobii
- BAI Score: 51/100
- Archetype: Incumbent
- Category: Eye Tracking
- Last Analyzed: August 9, 2026
## Buyer Intent Signals
Problems: Traditional behavioral observation: Conducting studies or observations using human observers to record behavior, attention, and reactions, which is subjective, labor-intensive, and lacks the precision | Market Research Agencies (without eye tracking): Hiring agencies that use surveys, focus groups, and interviews to gather qualitative and quantitative data on user perception and behavior, without dir | Rely on intuition/anecdotal evidence: Making design, safety, or marketing decisions based on anecdotal feedback, internal assumptions, or intuition without concrete data on user visual attention and b
Solutions: Tobii eye tracking | attention computing | eye tracking for research | Other Biometric Tools: Utilizing other biometric data collection methods such as EEG (electroencephalography) for brain activity, GSR (galvanic skin response) for emotional arousal, or facial expressi