{"name":"Tom Balding Bits & Spurs","domain":"tombalding.com","url":"https://optimly.ai/brand/tom-balding-bits-spurs","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Tom Balding Bits & Spurs makes exceptionally crafted, handcrafted bits, spurs, and tack in Sheridan, Wyoming, USA.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"description","label":"Description","shape":"text","content":"Tom Balding Bits & Spurs produces handmade equestrian tack, including bits, spurs, tack, caps, and apparel. Products are handcrafted to order with customizable combinations of shanks, rings, mouthpieces, finishes, and inscriptions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To produce top-tier tack products for casual and competitive riders while maintaining high standards of craftsmanship, design, materials, integrity, and community care.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Tom Balding is the founder and is listed with 42 years of experience. The team also includes Kelli Anderson, Office Manager; Sam Davidson, Spurs Technician; Kati Evers, Photography & Marketing; Ray Frigo, Component Production; and Hayden Burgess, Technician.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tombalding.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Craftsmanship-focused, quality-driven, personal, and community-minded, with an emphasis on handmade American manufacturing and customer service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Sheridan, Wyoming, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides durable, balanced, customizable horse bits, spurs, and other tack for casual and competitive riders seeking handcrafted equestrian equipment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Handcrafting bits and spurs\nCustomizing combinations of shanks, rings, and mouthpieces\nProducing tack and other equestrian products\nUsing industry-leading technology and superior welding techniques\nOffering custom finishes, dots, rollers, copper inlays, and inscriptions on selected products\nProviding quality assurance and a warranty against defects in materials or workmanship","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bits\nSpurs\nTack\nCaps & Apparel\nBallhinge Ring Snaffle\nBaseline Short Shank - Double Cross\nMedium S Ballhinge Hinge Port\nSwitchback Ace of Spades w/Roller","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices shown on the site include $250 for the Baseline Short Shank - Double Cross, $440 for the Ballhinge Ring Snaffle and Medium S Ballhinge Hinge Port, and $730 for the Switchback Ace of Spades w/Roller. Products are generally handcrafted to order, with shipping calculated at checkout and stated lead times of 6–9 months for bit and spur orders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Equestrian and horse tack","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Casual and competitive riders, including customers working with horses and world-class professionals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Riders and horse professionals seeking high-quality, handcrafted, customizable bits, spurs, and tack made in the USA.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Horse riding and training\nTransitioning a horse from a snaffle to a curb bit\nUsing customized bits with different shanks and mouthpieces\nPurchasing handcrafted spurs and tack for casual or competitive riding\nOrdering custom-made bits and spurs with selected finishes or inscriptions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to individually handcrafted bits and spurs\nCustomizable combinations of shanks, rings, and mouthpieces\nProducts made in Sheridan, Wyoming, USA\nCoverage for defects in materials or workmanship under the stated warranty\nProducts designed with attention to balance, craftsmanship, quality, and materials","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tombalding.com","updated_at":"2026-11-08T03:35:39.644090+00:00"}]}],"last_refreshed_at":"2026-11-08T03:35:39.649933+00:00","last_changed_at":"2026-11-08T03:35:39.656239+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f6aa6bfb-267b-46cd-84e1-02fde32e795c"}