# Total Wine & More > Total Wine & More is a large independent retailer of fine wine, beer, and spirits, passionate about connecting people through joyful experiences. The company was founded over 30 years ago on a spirit of innovation and entrepreneurship, fostering an inclusive environment for employees, and actively engaging with communities. - URL: https://optimly.ai/brand/total-wine-more - Logo: https://logo.clearbit.com/https://careers.totalwine.com/ - Slug: total-wine-more - BAI Score: 46/100 - Archetype: Incumbent - Category: Retail - Last Analyzed: July 19, 2026 ## Buyer Intent Signals Problems: Traditional Retail Operations: Relying solely on human staff for inventory management, customer recommendations, and market analysis without the aid of advanced AI-driven tools. | External Marketing & Analytics Agencies: Outsourcing data analysis, customer segmentation, or personalized marketing campaign development to specialized external agencies instead of using in-house AI Solutions: Total Wine & More careers | Total Wine & More products | Total Wine & More locations | Standard Business Intelligence Tools: Utilizing conventional business intelligence and analytics software that provides data insights and reporting but lacks advanced predictive or generative AI capab