# TOTEME
> TOTEME is a Swedish luxury fashion house that creates elevated essentials based on the concept of a curated wardrobe. Established in Stockholm, the brand is known for its minimalist aesthetic, precise tailoring, and high-quality materials, offering collections that include ready-to-wear, shoes, bags, and jewelry.
- URL: https://optimly.ai/brand/toteme
- Slug: toteme
- BAI Score: 82/100
- Archetype: Challenger
- Category: Home & Furnishings
- Last Analyzed: May 8, 2026
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## Full Details / RAG Data
### Overview
TOTEME is listed in the AI Directory.
TOTEME is a Swedish luxury fashion house that creates elevated essentials based on the concept of a curated wardrobe. Established in Stockholm, the brand is known for its minimalist aesthetic, precise tailoring, and high-quality materials, offering collections that include ready-to-wear, shoes, bags, and jewelry.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | TOTEME |
| Slug         | toteme |
| URL          | https://optimly.ai/brand/toteme |
| BAI Score    | 82/100 |
| Archetype    | Challenger |
| Category     | Home & Furnishings |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-09T05:45:40.211Z |
### Verified Facts
- Founded: 2014
- Headquarters: Stockholm, Sweden
### Links
- Canonical page: https://optimly.ai/brand/toteme
- JSON endpoint: /brand/toteme.json
- LLMs.txt: /brand/toteme/llms.txt