{"name":"Travel Counsellors","domain":"travelcounsellors.co.uk","url":"https://optimly.ai/brand/travel-counsellors","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Personalised travel planning through independent Travel Counsellors who design and support tailor-made holidays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"description","label":"Description","shape":"text","content":"Travel Counsellors is a travel company connecting customers with more than 2,200 independent travel specialists worldwide. Its Travel Counsellors create personalised trips, arrange bookings and provide support before, during and after travel, with ATOL protection on applicable bookings, flexible payments and the myTC app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make customers' dream trips a reality through personal, tailor-made travel planning and dedicated support throughout their journey.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://travelcounsellors.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, reassuring, warm, expert and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"30+ years of experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Removes the stress, time and complexity of researching, arranging and managing holidays by providing a dedicated travel expert who plans the trip and handles changes or disruptions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personalised and tailor-made travel planning\nDestination and itinerary expertise\nHoliday booking and arrangement\nDedicated support before, during and after travel\nTravel disruption and last-minute change management\nTC Match customer-to-travel-expert matching\nATOL protection on applicable bookings\nFlexible payment options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Tailor-made holidays\nCruise holidays\nTouring holidays\nAll-inclusive holidays\nFamily holidays\nHoneymoons and weddings\nSafaris\nOnce-in-a-lifetime tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"No general pricing model is stated. The site displays selected offers, including holidays from £649 per person, £1,115 per person and £2,439 per person, depending on the itinerary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travellers, families, couples, honeymooners, customers seeking luxury or tailor-made trips, and corporate travellers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organisations seeking personalised leisure or corporate travel planning, expert destination advice and ongoing human support rather than arranging trips independently online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Planning tailor-made holidays\nBooking cruises and touring holidays\nArranging family holidays and all-inclusive breaks\nOrganising honeymoons, weddings and romantic escapes\nPlanning safaris and complex itineraries\nArranging corporate travel\nManaging flight cancellations, disruptions and last-minute changes\nFinding a local or specialist travel expert","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A personalised itinerary aligned with individual preferences, budget and travel style\nReduced time and stress during travel planning\nA single trusted point of contact before, during and after the trip\nSupport with changes, cancellations and travel disruption\nGreater confidence through financial protection and ATOL protection on applicable bookings\nA smoother, more organised travel experience through the myTC app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelcounsellors.co.uk","updated_at":"2026-11-08T03:26:33.493357+00:00"}]}],"last_refreshed_at":"2026-11-08T03:26:33.502334+00:00","last_changed_at":"2026-11-08T03:26:33.510224+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6fdb2e67-5d7f-4c67-a1ce-f3acf990554b"}