{"name":"Travelodge","domain":"travelodge.co.uk","url":"https://optimly.ai/brand/travelodge","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Travelodge is a hotel accommodation brand offering bookable stays, rooms, dining and additional services across hotels in the UK, Ireland and Spain.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"description","label":"Description","shape":"text","content":"Travelodge provides hotel stays with standard rooms, SuperRooms™, king-size Travelodge Dreamer® beds, WiFi, breakfast, dining, pet-friendly accommodation and flexible stay services. Customers can search and book hotels through the Travelodge website and app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://travelodge.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, accessible, promotional and value-focused, with conversational copy aimed at leisure and business travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Travelodge helps travelers find and book convenient, affordable hotel accommodation, with room options and services suited to leisure, business, family, group and pet-friendly stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel search and online booking\nHotel and room selection\nChoose Your Room service\nFlexible early check-in and late check-out\nStandard rooms and SuperRooms™\nWiFi and in-room amenities\nUnlimited Breakfast and onsite Bar Café dining\nBusiness travel accommodation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Travelodge hotel stays\nStandard rooms\nSuperRooms™\nChoose Your Room\nUnlimited Breakfast\nBar Café dining\nEarly Check In\nLate Check Out","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website promotes affordable stays and a Best Price Finder. Charges apply for Choose Your Room and early check-in or late check-out. Breakfast includes an offer of £1 for up to two children under 15 per full-paying adult, and selected meal-deal options are advertised from £14.99. Klarna and Clearpay are available at checkout for eligible bookings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and hotel accommodation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, business travelers, families, groups, guests traveling with pets, and customers taking UK staycations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking convenient, value-oriented hotel accommodation, including business travelers, families, groups and guests looking for pet-friendly or upgraded room options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight leisure stays and staycations\nCity breaks and countryside trips across the UK\nBusiness trips and overnight stays before early meetings\nFamily and group bookings\nPet-friendly travel\nSelecting a preferred room location or floor\nAdding extra time through early check-in or late check-out\nBooking upgraded SuperRooms™ accommodation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A convenient hotel stay with king-size bed comfort\nMore control over room selection before arrival\nImproved comfort through SuperRooms™ amenities\nConnectivity through WiFi and in-room charging\nAccess to breakfast and value-oriented dining\nGreater flexibility through early check-in and late check-out\nAbility to travel with pets at participating hotels\nSimplified hotel discovery and booking through Travelodge’s website, app and Best Price Finder","source_type":"1p_website","source_label":"Brand's website","source_url":"https://travelodge.co.uk","updated_at":"2026-11-07T20:55:11.612533+00:00"}]}],"last_refreshed_at":"2026-11-07T20:55:11.627564+00:00","last_changed_at":"2026-11-07T20:55:11.644538+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=de3dd64b-fea4-429e-9a6c-700789101e13"}