{"name":"Trax Records","domain":"traxrecords.net","url":"https://optimly.ai/brand/trax-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Trax Records is an independent Chicago-based house music record label and home of house music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"description","label":"Description","shape":"text","content":"Trax Records is an original Chicago-based independent house music record label that releases compilations, singles and remixes, promotes artists and events, and offers podcast and radio content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To celebrate, develop and expand house music and its diverse artist community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Larry Sherman (late founder); Rachael Cain, longtime owner and president, also known as Screamin’ Rachael.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://traxrecords.net","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, celebratory, inclusive and music-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The site describes Trax Records as celebrating its 40th anniversary and as having pushed house music for over 37 years, but does not state an exact founding year.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Chicago, Illinois, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a platform for house music artists and a way for audiences to discover, listen to and engage with house music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Releasing house music singles, remixes and compilations\nCurating and promoting house music artists\nProducing podcast content\nPublishing and sharing radio mixes\nOrganizing and participating in music, fashion and art events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"House music singles and remixes\nHouse music compilations\nThe Trax Records Podcast\nTrax NTS radio mixes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and entertainment, specifically house music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"House music listeners, artists and fans of music, fashion and art.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"House music audiences and artists seeking original, diverse and internationally oriented house music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Listening to house music releases and compilations\nDiscovering house music artists and remixes\nListening to Trax Records podcast and radio mixes\nAttending or following Trax Records music and cultural events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to house music releases and artist recordings\nDiscovery of established and emerging house music talent\nEngagement with house music culture and community","source_type":"1p_website","source_label":"Brand's website","source_url":"https://traxrecords.net","updated_at":"2026-11-06T22:13:52.900198+00:00"}]}],"last_refreshed_at":"2026-11-06T22:13:53.278155+00:00","last_changed_at":"2026-11-06T22:13:53.315428+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3ab35571-0587-435e-8ef8-df120bd72e1e"}