{"name":"Treasure Factory","domain":"treasurefactory.co.jp","url":"https://optimly.ai/brand/treasure-factory","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Japanese reuse retail company operating a broad range of secondhand stores, specialty retail formats, rental services, moving and purchase services, auctions, and reuse e-commerce.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"description","label":"Description","shape":"text","content":"Treasure Factory Co., Ltd. operates reuse businesses centered on buying, selling, and reusing goods. Its formats cover furniture, home appliances, fashion, sports and outdoor goods, brands and jewelry, musical instruments, anime and character goods, golf equipment, and other household products, with retail, e-commerce, rental, moving, and B2B auction services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide people with joy, discovery, and inspiration. The company aims to give items new value and contribute to a circular society through reuse.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Hideo Nosaka, Representative Director and President.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://treasurefactory.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Not explicitly supported by the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"May 25, 1995","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kanda Neribeicho 3, Daito Building 2F, Chiyoda-ku, Tokyo 101-0022, Japan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people sell and buy reusable goods, gives items renewed value, and supports a shift from a throwaway society toward reuse and a circular society.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating comprehensive and specialty reuse stores\nBuying and selling reused goods through physical stores and e-commerce\nOperating fashion rental services\nProviding moving services combined with purchasing\nOperating B2B online reuse auctions\nOperating reuse businesses in Japan, Thailand, and Taiwan\nDeveloping and operating internal systems and web marketing services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"General reuse retail\nUsed apparel and fashion\nSports and outdoor goods\nUsed brands and jewelry\nUsed furniture, interior goods, and home appliances\nMusical instruments\nAnime and character goods\nGolf equipment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Reuse and secondhand retail, e-commerce, fashion rental, moving, and related circular-economy services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers buying or selling used goods, including people interested in fashion, furniture, home appliances, sports, outdoor goods, brands, jewelry, musical instruments, anime goods, and golf equipment; also reuse businesses using the B2B auction service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households seeking convenient ways to buy or sell used goods, as well as customers looking for specialty secondhand products, formalwear rentals, moving services, or reuse e-commerce.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying and selling a wide range of used goods through reuse stores\nShopping for used fashion, furniture, appliances, sports and outdoor goods, brands, jewelry, instruments, anime goods, or golf products\nRenting formalwear for weddings, parties, school ceremonies, and other formal occasions\nRenting black formalwear for weddings, funerals, and related ceremonies\nCombining moving with the purchase of unwanted goods\nBuying and selling reused goods online\nTrading household goods through a B2B reuse auction","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of reused goods across physical and online channels\nConvenient buying and selling through specialized reuse formats\nReduced moving loads and costs through integrated moving and purchasing\nAccess to formalwear and black formalwear rentals for special occasions\nMore goods receive renewed value and remain in circulation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://treasurefactory.co.jp","updated_at":"2026-11-08T02:15:28.457673+00:00"}]}],"last_refreshed_at":"2026-11-08T02:15:28.462852+00:00","last_changed_at":"2026-11-08T02:15:28.469277+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f3ac3f93-64be-4bd4-87b7-6afdedeb86c7"}