{
  "slug": "treatwell",
  "name": "treatwell",
  "description": "Treatwell is an online platform that enables users to discover and book a wide range of beauty and wellness appointments with salons and spas across multiple European countries. It aims to simplify the process of finding and scheduling beauty services.",
  "url": "https://optimly.ai/brand/treatwell",
  "websiteUrl": "https://treatwell.com/",
  "logoUrl": "https://logo.clearbit.com/treatwell.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Beauty & Wellness Booking Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:17.163Z",
  "verifiedVitals": {
    "website": "https://treatwell.com",
    "category": "Beauty and Wellness Booking Platform, Salon Management Software",
    "what_it_does": "Treatwell operates as a dual-sided marketplace that connects consumers with hair and beauty salons, spas, and beauty professionals for booking appointments online. It also provides a B2B SaaS suite called Treatwell Connect, which offers salon management tools for scheduling, staff rostering, point-of-sale (POS), inventory management, marketing, and automated reminders to help businesses manage operations and grow their client base.",
    "primary_audience": "The primary audience includes consumers seeking to book hair, beauty, massage, health, and wellness appointments, and salon owners, managers, and beauty professionals (including hair salons, beauty salons, barbershops, spas, and beauty clinics) looking for business management and client acquisition tools.",
    "core_product": "Treatwell's core product is its online booking platform and marketplace for consumers, and its salon management software, Treatwell Connect, for businesses.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Treatwell primarily charges beauty and wellness service providers a commission fee for each booking made through the platform, typically 35% for new client bookings. For repeat or widget bookings, there is a 0% processing fee for in-salon payments and a 2% processing fee for online pre-payments. Additionally, Treatwell offers monthly subscription packages for salon management software and enhanced visibility."
    },
    "parent_ownership": "Treatwell is a wholly-owned subsidiary of Recruit Holdings Co., Ltd. (TYO: 6098), a Japanese company that acquired a majority stake in Wahanda (Treatwell's former name) in May 2015 and later fully integrated it into its global Hot Pepper Beauty ecosystem.",
    "named_competitors": [
      "Mindbody",
      "Vagaro",
      "Acuity Scheduling",
      "Zenoti",
      "Booksy",
      "Fresha",
      "SimplyBook.me",
      "WellnessLiving",
      "Phorest",
      "Mangomint",
      "Square Appointments",
      "EasyWeek",
      "Glamly",
      "ReSpark",
      "Rosy Salon Software"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787476154070
}