# Tresor Berlin

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/tresor-berlin
- **Dataset:** https://optimly.ai/brand/tresor-berlin.json
- **Markdown:** https://optimly.ai/brand/tresor-berlin/llms.txt
- **Official website:** https://tresorberlin.com
- **Slug:** tresor-berlin
- **Categories:** media-entertainment

## Overview

- **Tagline:** Berlin electronic music club, record label, and shop with roots in techno culture.
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Description:** Tresor Berlin is an electronic music institution comprising a club, Tresor Records label, and online shop for music and merchandise. Its history began in Berlin in 1991 and is closely connected to Detroit techno and international artistic exchange.
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

## Identity

- **Mission:** To foster an open, equitable, and internationally connected cultural sphere through artistic freedom, dialogue, mutual respect, and exchange across local and global scenes, disciplines, generations, and communities.
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Website:** https://tresorberlin.com
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Voice & tone:** Cultural, historical, music-focused, inclusive, and internationally connected.
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Founded:** 1991
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Headquarters:** Berlin, Germany
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides a platform for electronic music performance, cultural exchange, music releases, and access to related recordings and merchandise.
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Core capabilities:**
  - Electronic music club events
  - Record label releases and catalogue management
  - Music mixes
  - Online sales of music and merchandise
  - Cultural and artistic programming
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Products / SKUs:**
  - Club events and tickets
  - Tresor Records music catalogue
  - Music mixes
  - Vinyl, tape, and digital music releases
  - Tresor-branded clothing and merchandise
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Pricing:** The shop lists individual music and merchandise products with prices, including releases and apparel priced from €13 to €35 in the supplied pages; listed products were out of stock.
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

## Audience

- **Target industry:** Electronic music, nightlife, cultural entertainment, and music retail
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Customer base:** Electronic music audiences, club visitors, record buyers, and Tresor merchandise customers.
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Ideal customer profile:** People interested in techno and electronic music, club events, physical and digital music releases, and Tresor cultural merchandise.
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Use cases:**
  - Attend electronic music club events
  - Purchase tickets and access guest information
  - Discover and buy techno music releases
  - Listen to music mixes
  - Purchase Tresor clothing and merchandise
  - Explore the history and culture of Tresor, Berlin, and Detroit techno
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

- **Customer outcomes:**
  - Access to electronic music events and releases
  - Participation in an internationally connected electronic music culture
  - Discovery of historic and contemporary techno recordings
  - Access to Tresor-branded apparel and merchandise
Source: Brand's website (https://tresorberlin.com) · 2026-11-07

Page last updated 2026-11-07.

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