# Tria > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/tria - **Dataset:** https://optimly.ai/brand/tria.json - **Markdown:** https://optimly.ai/brand/tria/llms.txt - **Official website:** https://tria.so - **Slug:** tria - **Categories:** banking, credit-cards, cryptocurrency-blockchain, payments-processing, wealth-management-investing ## Overview - **Tagline:** Fully self-custodial model allowing users to retain control of their keys and assets, BestPath proprietary technology for efficient cross-chain swaps and transactions, comprehensive suite of integrated financial services including global Visa card payments, high-yield earning, and advanced trading options within a single platform. Source: Brand's website (https://tria.so) · 2026-10-04 - **Description:** Tria is a self-custodial crypto neobank platform that enables users to pay, trade, earn, and move crypto across chains while maintaining full control of their assets. It offers a Tria Visa card for global payments, high-yield earning opportunities, perpetuals trading with leverage, and seamless on/off ramp services, powered by its BestPath cross-chain technology. Source: Brand's website (https://tria.so) · 2026-10-04 ## Offerings - **Core capabilities:** - Tria self-custodial crypto app - Tria Visa card (virtual/physical) - Crypto yield generation - Crypto perpetuals trading - On/Off ramp services - BestPath cross-chain routing technology. Source: Brand's website (https://tria.so) · 2026-10-04 - **Pricing:** Tiered membership plans (Lite, Pro, Max) offering varying levels of cashback, card benefits (virtual/physical/metal), and access to travel perks and lounge access, in addition to potential transaction fees for trading and other services. Source: Brand's website (https://tria.so) · 2026-10-04 ## Audience - **Target industry:** Global cryptocurrency users seeking self-custodial control, individuals desiring to use crypto for everyday payments, traders looking for leverage and low fees, and those interested in earning yield on their crypto assets. Source: Brand's website (https://tria.so) · 2026-10-04 Page last updated 2026-10-04.