{"name":"Trolley Books","domain":"trolleybooks.com","url":"https://optimly.ai/brand/trolley-books","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Trolley Books is an independent publisher of books focused on photography, photojournalism and contemporary art.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 2001, Trolley Books publishes award-winning books featuring established artists and photographers as well as new and unseen talents. It also operates the contemporary art gallery TJ Boulting in Fitzrovia, central London.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To publish beautifully designed and produced books that explore photography, photojournalism and contemporary art, while fostering relationships with renowned artists and photographers and discovering new talent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by Gigi Giannuzzi in 2001. Following his death in 2012, Trolley Books and TJ Boulting have been continued by Hannah Watson, who joined Trolley in 2005.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://trolleybooks.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Art-focused, editorial, thoughtful and socially engaged.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2001","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"TJ Boulting, Fitzrovia, central London, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes photography, photojournalism and contemporary art accessible through curated books and gallery programming, including work addressing difficult subject matter.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Publishing photography books\nPublishing photojournalism books\nPublishing contemporary art books\nDiscovering and supporting new artistic talent\nOperating the TJ Boulting contemporary art gallery\nProducing and selling art books","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Photography books\nPhotojournalism books\nContemporary art books\nTJ Boulting contemporary art gallery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Individual book prices shown on the site range from $21 to $109; some titles are marked sold out.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Arts and culture publishing, photography, photojournalism and contemporary art.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying photography, photojournalism and contemporary art books\nExploring contemporary art and photography through published works\nAccessing books that address difficult social and human subject matter\nAttending or engaging with contemporary art exhibitions at TJ Boulting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Readers gain an accessible entry point into themes and concerns in contemporary art.\nReaders can engage with award-winning photography and photojournalism projects.\nAudiences can encounter work by established artists, photographers and new talents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trolleybooks.com","updated_at":"2026-11-07T07:03:29.334817+00:00"}]}],"last_refreshed_at":"2026-11-07T07:03:29.343415+00:00","last_changed_at":"2026-11-07T07:03:29.352436+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1d330e20-da51-493c-8a0d-22c26fb0e93c"}