# Trolley Books

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/trolley-books
- **Dataset:** https://optimly.ai/brand/trolley-books.json
- **Markdown:** https://optimly.ai/brand/trolley-books/llms.txt
- **Official website:** https://trolleybooks.com
- **Slug:** trolley-books
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Trolley Books is an independent publisher of books focused on photography, photojournalism and contemporary art.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Description:** Founded in 2001, Trolley Books publishes award-winning books featuring established artists and photographers as well as new and unseen talents. It also operates the contemporary art gallery TJ Boulting in Fitzrovia, central London.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

## Identity

- **Mission:** To publish beautifully designed and produced books that explore photography, photojournalism and contemporary art, while fostering relationships with renowned artists and photographers and discovering new talent.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Founders & leadership:** Founded by Gigi Giannuzzi in 2001. Following his death in 2012, Trolley Books and TJ Boulting have been continued by Hannah Watson, who joined Trolley in 2005.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Website:** https://trolleybooks.com
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Voice & tone:** Art-focused, editorial, thoughtful and socially engaged.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Founded:** 2001
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Headquarters:** TJ Boulting, Fitzrovia, central London, UK
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

## Offerings

- **Problem solved:** Makes photography, photojournalism and contemporary art accessible through curated books and gallery programming, including work addressing difficult subject matter.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Core capabilities:**
  - Publishing photography books
  - Publishing photojournalism books
  - Publishing contemporary art books
  - Discovering and supporting new artistic talent
  - Operating the TJ Boulting contemporary art gallery
  - Producing and selling art books
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Products / SKUs:**
  - Photography books
  - Photojournalism books
  - Contemporary art books
  - TJ Boulting contemporary art gallery
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Pricing:** Individual book prices shown on the site range from $21 to $109; some titles are marked sold out.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

## Audience

- **Target industry:** Arts and culture publishing, photography, photojournalism and contemporary art.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Use cases:**
  - Buying photography, photojournalism and contemporary art books
  - Exploring contemporary art and photography through published works
  - Accessing books that address difficult social and human subject matter
  - Attending or engaging with contemporary art exhibitions at TJ Boulting
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

- **Customer outcomes:**
  - Readers gain an accessible entry point into themes and concerns in contemporary art.
  - Readers can engage with award-winning photography and photojournalism projects.
  - Audiences can encounter work by established artists, photographers and new talents.
Source: Brand's website (https://trolleybooks.com) · 2026-11-07

Page last updated 2026-11-07.

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