{"name":"True Made Foods","domain":"truemadefoods.com","url":"https://optimly.ai/brand/true-made-foods","is_claimed":false,"categories":["specialty-gourmet-foods"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"All products contain no added sugar, are sweetened only with fruits and vegetables, often include hidden veggies, and maintain great flavor. The brand is also Veteran Owned, and its BBQ line is crafted by legendary pitmaster Ed Mitchell.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truemadefoods.com","updated_at":"2026-10-04T00:07:19.888000+00:00"},{"key":"description","label":"Description","shape":"text","content":"True Made Foods offers irresistibly delicious, no sugar versions of America's favorite condiments, sweetened only with fruit & vegetables. Their mission is to help busy families cut refined and artificial sweeteners out, and pour on veggie-fueled goodness instead. The company emphasizes natural ingredients and caters to various dietary needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truemadefoods.com","updated_at":"2026-10-04T00:07:19.888000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"No sugar ketchups\nmustards\nBBQ sauces\nrubs\nand hot sauces\nall sweetened with fruits and vegetables.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truemadefoods.com","updated_at":"2026-10-04T00:07:19.888000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Direct-to-consumer (DTC) via their website and retail sales through grocery stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truemadefoods.com","updated_at":"2026-10-04T00:07:19.888000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Busy families, health-conscious consumers, individuals on specific diets (Paleo, Keto, Gluten-Free, Vegan, Whole30, diabetes), and those seeking natural, low-sugar alternatives for condiments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truemadefoods.com","updated_at":"2026-10-04T00:07:19.888000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:19.888000+00:00","last_changed_at":"2026-10-17T23:37:09.552728+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5ee1c312-4b35-4b0c-a606-b2e66570f9ee"}