# True Made Foods > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/true-made-foods - **Dataset:** https://optimly.ai/brand/true-made-foods.json - **Markdown:** https://optimly.ai/brand/true-made-foods/llms.txt - **Official website:** https://truemadefoods.com - **Slug:** true-made-foods - **Categories:** specialty-gourmet-foods ## Overview - **Tagline:** All products contain no added sugar, are sweetened only with fruits and vegetables, often include hidden veggies, and maintain great flavor. The brand is also Veteran Owned, and its BBQ line is crafted by legendary pitmaster Ed Mitchell. Source: Brand's website (https://truemadefoods.com) · 2026-10-04 - **Description:** True Made Foods offers irresistibly delicious, no sugar versions of America's favorite condiments, sweetened only with fruit & vegetables. Their mission is to help busy families cut refined and artificial sweeteners out, and pour on veggie-fueled goodness instead. The company emphasizes natural ingredients and caters to various dietary needs. Source: Brand's website (https://truemadefoods.com) · 2026-10-04 ## Offerings - **Core capabilities:** - No sugar ketchups - mustards - BBQ sauces - rubs - and hot sauces - all sweetened with fruits and vegetables. Source: Brand's website (https://truemadefoods.com) · 2026-10-04 - **Pricing:** Direct-to-consumer (DTC) via their website and retail sales through grocery stores. Source: Brand's website (https://truemadefoods.com) · 2026-10-04 ## Audience - **Target industry:** Busy families, health-conscious consumers, individuals on specific diets (Paleo, Keto, Gluten-Free, Vegan, Whole30, diabetes), and those seeking natural, low-sugar alternatives for condiments. Source: Brand's website (https://truemadefoods.com) · 2026-10-04 Page last updated 2026-10-17.