{"name":"Truss Financial Group Home Page","domain":"trussfinancialgroup.com","url":"https://optimly.ai/brand/truss-financial-group-home-page","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mortgage lender and broker offering residential, home equity, non-QM, reverse mortgage, and real estate investor loan programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"description","label":"Description","shape":"text","content":"Truss Financial Group provides mortgage lending and brokerage services, including conventional and government-backed home loans, self-employed and alternative-documentation loans, HELOCs, reverse mortgages, and investor financing. The company states that it has access to 90+ lenders and focuses on complicated loan scenarios that other lenders may decline.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To simplify the loan process and provide honest, knowledgeable guidance that helps clients secure their financial future and achieve their financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://trussfinancialgroup.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Expert, reassuring, transparent, supportive, and solution-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Since 2006","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps borrowers secure mortgage financing for complex or non-standard scenarios, including situations where other lenders have declined the loan, as well as helping clients access home equity, finance properties, and navigate the mortgage process.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Mortgage lending and brokerage\nAccess to 90+ lenders\nSelf-employed and alternative-documentation lending\nHome purchase and refinance lending\nHELOC and home equity financing\nReal estate investor financing\nReverse mortgages for seniors\nMortgage pre-approval and underwriting support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bank Statement Loans\nNo Doc Loans\nAsset Based Loans\nStated Income Loans\n1099 Income Loans\nP&L Loans\nHELOCs, including no-tax-return, no-appraisal, senior, investor, digital, and bank-statement options\nDSCR Loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mortgage lending, residential real estate finance, home equity finance, and real estate investment finance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Homebuyers, homeowners seeking equity or refinancing, self-employed and 1099 borrowers, seniors, veterans, employed borrowers, and real estate investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Borrowers with complicated or non-standard income, credit, property, or financing scenarios; particularly self-employed borrowers, investors, seniors, and applicants who have been declined by other lenders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Financing a home purchase\nObtaining a mortgage with bank statements or other alternative income documentation\nAccessing home equity through a HELOC\nRefinancing an existing mortgage\nPurchasing rental or investment properties\nFinancing fix-and-flip projects\nObtaining short-term bridge or hard money financing\nUsing rental income to qualify for a DSCR loan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to mortgage options when other lenders say no\nA personalized loan option and rate quote\nImproved access to home equity\nFinancing for home purchases, refinancing, and investment properties\nA guided and transparent mortgage process\nPre-approval to strengthen a buyer's position with sellers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trussfinancialgroup.com","updated_at":"2026-11-08T01:57:56.325497+00:00"}]}],"last_refreshed_at":"2026-11-08T01:57:56.334633+00:00","last_changed_at":"2026-11-08T01:57:56.343834+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=943dc629-30ba-4b31-adec-d565a289bd2d"}