{
  "slug": "trustpilot",
  "name": "Trustpilot",
  "description": "Trustpilot is a review platform that is open to everyone. Its vision is to become the universal symbol of trust by empowering people to shop with confidence and helping companies improve.",
  "url": "https://optimly.ai/brand/trustpilot",
  "websiteUrl": "https://trustpilot.com/",
  "logoUrl": "https://logo.clearbit.com/trustpilot.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Review & Reputation Management Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T09:17:15.719Z",
  "verifiedVitals": {
    "website": "https://trustpilot.com",
    "category": "Review Platform",
    "what_it_does": "Trustpilot operates a review website that hosts reviews of businesses worldwide, aiming to be a universal symbol of trust. It empowers consumers to make confident buying decisions and helps businesses improve by collecting and showcasing customer reviews.",
    "primary_audience": "Trustpilot serves both consumers, by providing a platform to discover, read, and write reviews, and businesses, by offering tools to strengthen their reputation and gain insights from customer feedback.",
    "core_product": "The core product is an online platform that facilitates the collection and display of customer reviews for businesses.",
    "parent_ownership": "Trustpilot Group plc is a publicly traded company listed on the London Stock Exchange (LSE: TRST)."
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty finding trustworthy companies or products",
      "Uncertainty in online shopping decisions",
      "Businesses needing to build or strengthen their online reputation",
      "Lack of transparency from businesses regarding customer experiences",
      "Consumers wanting a platform to voice product or service concerns",
      "Businesses struggling to gather authentic customer feedback"
    ],
    "solutionIntents": [
      "Seeking reliable customer reviews before making a purchase",
      "Looking for platforms to research company trustworthiness",
      "Businesses exploring tools for reputation management and customer feedback",
      "Consumers wanting to share their experiences and influence company practices",
      "Companies aiming to improve customer relations and service based on public feedback"
    ],
    "evaluationIntents": [
      "Comparing companies based on customer review scores and feedback",
      "Assessing product or service quality through user experiences",
      "Evaluating the customer service responsiveness of various businesses",
      "Researching a company's overall reputation and reliability",
      "Considering a platform for collecting and displaying business reviews"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787721119991
}