# Trustpilot

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 25, 2026.

> Trustpilot is a review platform that is open to everyone. Its vision is to become the universal symbol of trust by empowering people to shop with confidence and helping companies improve.

- Business Profile: https://optimly.ai/brand/trustpilot
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://trustpilot.com/
- Logo: https://logo.clearbit.com/trustpilot.com
- Slug: trustpilot
- Category: Online Review & Reputation Management Platforms
- Last Analyzed: August 25, 2026

## Buyer Intent Signals
Problems: Difficulty finding trustworthy companies or products | Uncertainty in online shopping decisions | Businesses needing to build or strengthen their online reputation | Lack of transparency from businesses regarding customer experiences | Consumers wanting a platform to voice product or service concerns | Businesses struggling to gather authentic customer feedback
Solutions: Seeking reliable customer reviews before making a purchase | Looking for platforms to research company trustworthiness | Businesses exploring tools for reputation management and customer feedback | Consumers wanting to share their experiences and influence company practices | Companies aiming to improve customer relations and service based on public feedback
Comparisons: Comparing companies based on customer review scores and feedback | Assessing product or service quality through user experiences | Evaluating the customer service responsiveness of various businesses | Researching a company's overall reputation and reliability | Considering a platform for collecting and displaying business reviews