{"name":"Trynow","domain":"trynow.com","url":"https://optimly.ai/brand/trynow","is_claimed":false,"categories":["data-analytics-business-intelligence","e-commerce-platforms-software","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Offers a comprehensive, done-for-you 'Try Before You Buy' service that handles setup, execution, and optimization. It enables customers to try products at home for $0 to build trust and conviction, reducing CAC by 31% and increasing net LTV by 22% by eliminating upfront risk and the need for discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trynow.com","updated_at":"2026-10-04T00:02:58.244000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Trynow is a software platform built for Shopify Plus merchants that enables a 'Try Before You Buy' (TBYB) shopping experience. It allows customers to try products at home for $0 and pay only for what they keep, aiming to reduce customer acquisition costs (CAC), improve conversion rates, increase average order value (AOV), and enhance customer lifetime value (LTV) for e-commerce brands without relying on discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trynow.com","updated_at":"2026-10-04T00:02:58.244000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Try Before You Buy (TBYB) platform\nincluding marketing funnel generation\npayment automation\nanalytics\nand strategic/engineering support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trynow.com","updated_at":"2026-10-04T00:02:58.244000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Performance-based, charging a percentage of net sales after return costs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trynow.com","updated_at":"2026-10-04T00:02:58.244000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Direct-to-Consumer (DTC) e-commerce brands, specifically Shopify Plus merchants in sectors like beauty, apparel, fashion, and home goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trynow.com","updated_at":"2026-10-04T00:02:58.244000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:58.244000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=trynow"}