# Trynow

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/trynow
- **Dataset:** https://optimly.ai/brand/trynow.json
- **Markdown:** https://optimly.ai/brand/trynow/llms.txt
- **Official website:** https://trynow.com
- **Slug:** trynow
- **Categories:** data-analytics-business-intelligence, e-commerce-platforms-software, marketing-technology

## Overview

- **Tagline:** Offers a comprehensive, done-for-you 'Try Before You Buy' service that handles setup, execution, and optimization. It enables customers to try products at home for $0 to build trust and conviction, reducing CAC by 31% and increasing net LTV by 22% by eliminating upfront risk and the need for discounts.
Source: Brand's website (https://trynow.com) · 2026-10-04

- **Description:** Trynow is a software platform built for Shopify Plus merchants that enables a 'Try Before You Buy' (TBYB) shopping experience. It allows customers to try products at home for $0 and pay only for what they keep, aiming to reduce customer acquisition costs (CAC), improve conversion rates, increase average order value (AOV), and enhance customer lifetime value (LTV) for e-commerce brands without relying on discounts.
Source: Brand's website (https://trynow.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Try Before You Buy (TBYB) platform
  - including marketing funnel generation
  - payment automation
  - analytics
  - and strategic/engineering support.
Source: Brand's website (https://trynow.com) · 2026-10-04

- **Pricing:** Performance-based, charging a percentage of net sales after return costs.
Source: Brand's website (https://trynow.com) · 2026-10-04

## Audience

- **Target industry:** Direct-to-Consumer (DTC) e-commerce brands, specifically Shopify Plus merchants in sectors like beauty, apparel, fashion, and home goods.
Source: Brand's website (https://trynow.com) · 2026-10-04

Page last updated 2026-10-04.