{"name":"TSB Bank","domain":"tsb.co.uk","url":"https://optimly.ai/brand/tsb-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"TSB Bank is a UK bank providing personal and business banking, mortgages, loans, savings, current accounts and financial support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"description","label":"Description","shape":"text","content":"TSB Bank plc is a Scotland-registered bank headquartered in Edinburgh, offering banking products and services to personal and business customers through digital, telephone and branch channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers build money confidence and provide support with everyday banking, borrowing, saving and financial security.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tsb.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Supportive, practical and approachable, with an emphasis on helping customers understand and manage their money securely.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Henry Duncan House, 120 George Street, Edinburgh EH2 4LH, Scotland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The website states that TSB is joining Santander and that customers can continue to bank as normal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage everyday finances, save, borrow, make payments, bank digitally and protect themselves from fraud.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal current accounts\nSavings accounts\nMortgages and remortgaging\nPersonal loans\nBusiness banking\nBusiness insurance through a partnership with Superscript\nDebit and credit card payments\nMobile, internet and telephone banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal current accounts\nSavings accounts\nMortgages\nPersonal loans\nTSB Visa debit cards\nBusiness banking\nBusiness insurance offered with Superscript\nTSB Mobile Banking App","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, homeowners and mortgage borrowers, small businesses and business banking customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK-based individuals seeking everyday banking, savings, borrowing or mortgage services, and small business owners needing business banking and related support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing a current account\nSaving money\nBuying or remortgaging a home\nApplying for a personal loan\nMaking secure online card payments\nManaging personal or business banking through mobile and internet banking\nAccessing branch, telephone, online chat or app support\nProtecting accounts and payments from fraud","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to everyday personal and business banking services\nAbility to save, borrow and manage money through digital and in-person channels\nMore secure online card payments through app approval or one-time passwords\nSupport with money worries and individual banking needs\nGuidance to help customers become more confident with their money\nProtection of eligible account money through the Financial Services Compensation Scheme","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsb.co.uk","updated_at":"2026-11-08T03:18:38.852428+00:00"}]}],"last_refreshed_at":"2026-11-08T03:18:38.861535+00:00","last_changed_at":"2026-11-08T03:18:38.868933+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9a517638-6319-4b34-8e6d-f764de42007c"}