{"name":"Tsuruha","domain":"tsuruha.co.jp","url":"https://optimly.ai/brand/tsuruha","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Japanese drugstore and online retailer offering medicines, health products, beauty products, daily necessities, food, and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"description","label":"Description","shape":"text","content":"Tsuruha serves local communities through drugstores, dispensing pharmacies, and an official online store. Its offerings cover beauty, health, medicines, daily necessities, food and beverages, baby and maternity products, pet supplies, and other household categories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support the beauty and health of local residents and be a lifestyle partner throughout customers' lives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tsuruha.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, community-oriented, helpful, and service-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Tsuruha is presented as part of the Tsuruha Group, with Tsuruha Holdings referenced on the website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to medicines, prescription dispensing, health and beauty products, daily necessities, and related customer services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Drugstore retailing\nPrescription dispensing and pharmacy services\nOnline retail and home delivery\nMedicine and health-product sales\nBeauty and personal-care retail\nLoyalty points, coupons, and payment services\nStore and pharmacy search\nPrescription pre-ordering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Prescription and over-the-counter medicines\nHealth supplements and functional foods\nCosmetics and makeup\nHaircare and body care products\nOral-care products\nBaby and maternity products\nKids' products\nDaily necessities and hygiene products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Drugstore, pharmacy, health and beauty retail, and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local community residents, pharmacy customers, health and beauty shoppers, households, seniors, parents, pet owners, and online shoppers in Japan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and households seeking convenient access to medicines, prescription services, beauty and personal-care products, health products, and everyday necessities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Filling prescriptions at dispensing pharmacies\nPre-ordering prescriptions to reduce waiting time\nFinding nearby stores and pharmacies\nPurchasing over-the-counter medicines and health products\nShopping for cosmetics and personal-care products\nBuying groceries, household goods, pet supplies, and daily necessities\nUsing loyalty points, coupons, and customer appreciation promotions\nOrdering products through the official online store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved access to prescription and non-prescription medicines\nShorter waits through prescription pre-ordering\nConvenient access to beauty, health, and daily-use products\nSavings through coupons, points, and promotional days\nConvenient online purchasing and delivery\nAccess to store, pharmacy, and product information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruha.co.jp","updated_at":"2026-11-07T18:55:38.926373+00:00"}]}],"last_refreshed_at":"2026-11-07T18:55:38.934014+00:00","last_changed_at":"2026-11-07T18:55:38.941447+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9e696054-4790-4ab7-8ec7-a4a52d191ab7"}