{"name":"Tsuruya Ryokan","domain":"tsuruyaryokan.jp","url":"https://optimly.ai/brand/tsuruya-ryokan","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Tsuruya Ryokan is a Japanese inn in Karuizawa offering quiet accommodation, rooms, mineral baths, Japanese meals, and local sightseeing guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"description","label":"Description","shape":"text","content":"A Karuizawa ryokan with a nostalgic atmosphere, featuring Showa-era furnishings, guest rooms, mineral baths using Karuizawa natural water, Japanese course dinners, and breakfasts made with local ingredients. The site also provides Karuizawa sightseeing information and reservation services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide guests with a quiet place away from everyday bustle where they can relax and spend time at their own pace.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tsuruyaryokan.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, courteous, nostalgic, tranquil, and hospitality-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Karuizawa, Nagano, Japan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accommodation and relaxation for visitors to Karuizawa, along with access to bathing, meals, reservations, and local sightseeing information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ryokan accommodation and reservations\nGuest rooms designed for rest and relaxation\nMineral baths using Karuizawa natural water and activated stone\nJapanese course dinners and buffet breakfasts using Karuizawa ingredients\nKaruizawa sightseeing guidance and nearby attraction information\nInformation for international guests\nInformation for guests traveling with children","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Ryokan stays\nGuest rooms\nMineral bath facilities\nJapanese course dinners\nBreakfast buffet\nKaruizawa sightseeing guidance\nSurprise cake ordering\nOnline shop","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Room pricing is not stated. From June 1, 2026, the site states that Karuizawa lodging tax will be collected separately per person per night: ¥200 for lodging charges from ¥6,000 to under ¥10,000, ¥250 for ¥10,000 to under ¥100,000, and ¥700 for ¥100,000 or more; stays under ¥6,000 are non-taxable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests visiting Karuizawa, including international guests and families traveling with children.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a quiet, traditional Japanese inn experience in Karuizawa with on-site bathing, meals, and convenient access to local attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking a relaxing Karuizawa stay\nEnjoying a traditional Japanese dinner and local-ingredient breakfast\nUsing the mineral bath facilities\nPlanning sightseeing around Karuizawa\nArranging a stay for international guests\nArranging a family stay with children\nOrdering a surprise cake for a stay","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A quieter, more relaxed stay away from everyday noise\nRest and relaxation in guest rooms\nWarmth and relaxation from the mineral bath\nConvenient access to Karuizawa sightseeing information\nA traditional Japanese dining experience\nEasier trip planning through reservation and transportation information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tsuruyaryokan.jp","updated_at":"2026-11-07T20:08:48.614417+00:00"}]}],"last_refreshed_at":"2026-11-07T20:08:48.629455+00:00","last_changed_at":"2026-11-07T20:08:48.636646+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1dc0d933-00bb-4468-a392-4de9c7ba89f0"}