{"name":"TUI Group","domain":"tuigroup.com","url":"https://optimly.ai/brand/tui-group","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"TUI Group is a leading integrated tourism business offering flights, cruises, accommodation, destinations and travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"description","label":"Description","shape":"text","content":"TUI Group operates across tour operators, hotels and resorts, airlines, cruises, and tours and activities. Its customers fly across continents, cruise the oceans, experience destinations and stay in accommodation through its international tourism businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create opportunities for everyone through tourism, with colleagues described as Makers of Happy and a focus on tourism contributing to a better world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tuigroup.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Positive, inclusive, global and opportunity-focused, with an emphasis on happiness, travel experiences and sustainable transformation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people plan and access integrated travel experiences, including transportation, accommodation, cruises, destinations and activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Tour operating\nAirline travel\nHotels and resorts\nOcean and river cruises\nTours and activities\nDestination experiences\nInternational tourism operations\nSustainability initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Tour operator services across 18 markets\nTUI Blue\nRobinson\nTUI Magic Life\nRIU\nTUI Suneo\nTUI Cruises\nHapag-Lloyd Cruises","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Tourism and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travel customers seeking flights, accommodation, cruises, destinations and activities across international markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers looking for integrated holiday and tourism experiences, including air travel, accommodation, cruises and destination activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking package holidays\nBooking flights\nStaying at hotels and resorts\nTaking ocean or river cruises\nBooking destination activities and excursions\nExploring international travel destinations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to integrated travel experiences\nTransportation across continents\nCruise travel across the oceans\nAccommodation at hotels and resorts\nExperiences and activities in destinations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tuigroup.com","updated_at":"2026-11-07T05:27:44.264988+00:00"}]}],"last_refreshed_at":"2026-11-07T05:27:44.270284+00:00","last_changed_at":"2026-11-07T05:27:44.275650+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=737f32ec-059d-4d82-ab90-de1acf15faac"}