# TUI Group

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/tui-group
- **Dataset:** https://optimly.ai/brand/tui-group.json
- **Markdown:** https://optimly.ai/brand/tui-group/llms.txt
- **Official website:** https://tuigroup.com
- **Slug:** tui-group
- **Categories:** travel-hospitality

## Overview

- **Tagline:** TUI Group is a leading integrated tourism business offering flights, cruises, accommodation, destinations and travel experiences.
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Description:** TUI Group operates across tour operators, hotels and resorts, airlines, cruises, and tours and activities. Its customers fly across continents, cruise the oceans, experience destinations and stay in accommodation through its international tourism businesses.
Source: Brand's website (https://tuigroup.com) · 2026-11-07

## Identity

- **Mission:** To create opportunities for everyone through tourism, with colleagues described as Makers of Happy and a focus on tourism contributing to a better world.
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Website:** https://tuigroup.com
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Voice & tone:** Positive, inclusive, global and opportunity-focused, with an emphasis on happiness, travel experiences and sustainable transformation.
Source: Brand's website (https://tuigroup.com) · 2026-11-07

## Offerings

- **Problem solved:** Helps people plan and access integrated travel experiences, including transportation, accommodation, cruises, destinations and activities.
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Core capabilities:**
  - Tour operating
  - Airline travel
  - Hotels and resorts
  - Ocean and river cruises
  - Tours and activities
  - Destination experiences
  - International tourism operations
  - Sustainability initiatives
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Products / SKUs:**
  - Tour operator services across 18 markets
  - TUI Blue
  - Robinson
  - TUI Magic Life
  - RIU
  - TUI Suneo
  - TUI Cruises
  - Hapag-Lloyd Cruises
Source: Brand's website (https://tuigroup.com) · 2026-11-07

## Audience

- **Target industry:** Tourism and travel
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Customer base:** Travel customers seeking flights, accommodation, cruises, destinations and activities across international markets.
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Ideal customer profile:** Travelers looking for integrated holiday and tourism experiences, including air travel, accommodation, cruises and destination activities.
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Use cases:**
  - Booking package holidays
  - Booking flights
  - Staying at hotels and resorts
  - Taking ocean or river cruises
  - Booking destination activities and excursions
  - Exploring international travel destinations
Source: Brand's website (https://tuigroup.com) · 2026-11-07

- **Customer outcomes:**
  - Access to integrated travel experiences
  - Transportation across continents
  - Cruise travel across the oceans
  - Accommodation at hotels and resorts
  - Experiences and activities in destinations
Source: Brand's website (https://tuigroup.com) · 2026-11-07

Page last updated 2026-11-07.

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