{"name":"Tune Hotels","domain":"tunehotels.com","url":"https://optimly.ai/brand/tune-hotels","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Tune Hotels is a value-focused hotel brand offering comfortable, strategically located stays with high-quality essentials and minimal extras.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"description","label":"Description","shape":"text","content":"Tune Hotels provides space-efficient hotel rooms focused on comfort, cleanliness, convenience and value. Its proposition includes high-quality beds, heated power showers, housekeeping, toiletries, electronic keycard access, CCTV and 24-hour security.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer a great night’s sleep at a great price, with comfort and value delivered through high-quality essentials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tunehotels.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Direct, practical, value-focused and traveller-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Operated by entities within the Ormond Group Hotels, including OMT Hotels Sdn Bhd, ECML Hotels Sdn Bhd, OHG Services Sdn Bhd and Tune Hotels.com (BVI) Limited, with franchisees, associates, related companies, subsidiaries and affiliates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Tune Hotels helps travellers find clean, comfortable and conveniently located accommodation without paying for unnecessary extras or amenities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation\nOnline room reservations\nStrategically located properties near shopping, sightseeing, business and airport destinations\nHousekeeping and clean-room services\nHigh-quality beds and heated power showers\nElectronic keycard access, CCTV and 24-hour security\nSelected property dining through MAKAN restaurants and MINUM bar\nAirport shuttle service at KLIA-KLIA2 and KLIA Aeropolis","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Tune Hotels accommodation\nHotel room reservations\nDay-use rooms\nGroup bookings\nHotel offers and promotions\nMAKAN restaurant and lounge at selected properties\nMINUM bar at the KLIA2 property","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Positioned around minimal room rates and value; the site advertises a Malaysia travel offer from RM90.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel accommodation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travellers seeking clean, comfortable, conveniently located and affordable hotel stays, including airport travellers, leisure travellers, business travellers and groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Value-conscious travellers who prioritise a good night’s sleep, clean rooms, reliable essentials and convenient locations over unnecessary hotel amenities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays while travelling\nAffordable accommodation near airports\nDay-use stays at KLIA-KLIA2 and KLIA Aeropolis\nLeisure trips in Malaysia and the United Kingdom\nBusiness travel near central business and commercial destinations\nGroup accommodation\nStays near shopping, sightseeing and dining destinations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable night’s sleep with high-quality beds\nAccess to private heated power showers\nClean and pleasant rooms supported by housekeeping\nConvenient access to shopping, sightseeing, business and airport destinations\nA secure stay with electronic keycards, CCTV and 24-hour security\nReduced accommodation costs by avoiding unnecessary extras\nAccess to nearby food and beverage facilities at selected properties","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tunehotels.com","updated_at":"2026-11-08T02:49:28.141324+00:00"}]}],"last_refreshed_at":"2026-11-08T02:49:28.148635+00:00","last_changed_at":"2026-11-08T02:49:28.154910+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7f515df3-8b07-4c29-9382-a0ac662e397a"}