{"name":"Ulmer Hütte","domain":"ulmerhuette.at","url":"https://optimly.ai/brand/ulmer-hütte","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Ulmer Hütte is an alpine mountain hut, lodging provider and restaurant at 2,288 m above St. Anton am Arlberg, offering accommodation, half-board dining and direct access to skiing and hiking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1903, Ulmer Hütte stands directly beside the ski piste between St. Anton, Lech and Zürs. It offers nine twin rooms, seven four-bed rooms, 46 beds, three dining rooms, a sun terrace and a self-service ice bar. Winter guests have direct access to the ski area, while summer visitors can use the hut as a base for routes around the Valluga and the Lechtaler Höhenweg.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://ulmerhuette.at","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, direct, authentic and mountain-oriented, with an emphasis on hospitality, alpine tradition and straightforward communication.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1903","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Ulmer Hütte, 2,288 m above sea level, directly above St. Anton am Arlberg between St. Anton, Lech and Zürs, Austria","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Built by the Ulm section of the German Alpine Club (Deutscher Alpenverein).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides overnight accommodation, meals and a convenient base for skiers, hikers, families and groups visiting the Arlberg and surrounding alpine routes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Alpine overnight accommodation\nHalf-board dining for overnight guests\nRegional mountain cuisine\nDaytime restaurant service\nSelf-service ice bar beside the ski piste\nSun terrace hospitality\nWinter ski-in/ski-out access\nSummer hiking and mountain-tour base","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Twin rooms with private shower and WC or running water\nFour-bed rooms with running water\nOvernight stays with half board\nThree dining rooms: Ruth und Adolf Merckle-Stube, Münster Stube and Ulmer Stube\nDay restaurant\nSelf-service ice bar\nSun terrace","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Winter 2026/2027 overnight prices are per person per night and include half board and guest tax. Rooms with shower and WC: adults aged 25+ €118.50 for DAV members and €133.50 for non-members; junior members aged 18–24 €117.50/€132.50; ages 6–17 €110.50/€125.50; children up to 5 €70.50/€85.50. Rooms with running water: adults €112.00/€127.00; junior members €111.00/€126.00; ages 6–17 €106.50/€121.50; children up to 5 €68.50/€83.50. Summer pricing lists €300 per person per night for DAV-member adults in rooms with shower and WC; other summer rates are on request. Showers cost €2.00 and material-ropeway luggage transport costs €9.50 per person per trip.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, alpine tourism and mountain recreation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Skiers, hikers, families, groups, day visitors and overnight guests visiting the Arlberg region.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and outdoor enthusiasts seeking mountain accommodation with half board, immediate ski-piste access in winter, or a hiking base near St. Anton, Lech, Zürs, the Valluga and the Lechtaler Höhenweg.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight ski trips\nSki-in/ski-out stays in the Arlberg\nFamily and group accommodation\nHalf-board mountain stays\nDaytime dining after skiing or hiking\nSummer hiking and alpine touring\nResting at the sun terrace or ice bar\nUsing the hut as a base for routes around the Valluga","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Stay directly beside the ski piste\nAccess the first ski run before the first gondolas arrive\nEnjoy half board during overnight stays\nDine on regional alpine cuisine\nUse dedicated ski, shoe and drying rooms in winter\nWake up to the first light over the Arlberg\nUse the hut as a base for summer mountain tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulmerhuette.at","updated_at":"2026-11-07T06:54:25.428205+00:00"}]}],"last_refreshed_at":"2026-11-07T06:54:25.433696+00:00","last_changed_at":"2026-11-07T06:54:25.439784+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=673e3775-8799-4105-8260-9c8c91d823f4"}