{"name":"Umami","domain":"umami.is","url":"https://optimly.ai/brand/umami","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Privacy by default, operating without cookies or personal data collection, ensuring compliance with GDPR, CCPA, and PECR. It integrates acquisition, behavior, conversion, and revenue data into a single platform and is open-source, providing transparency and no vendor lock-in.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umami.is","updated_at":"2026-10-04T00:03:02.892000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Umami is a privacy-first analytics platform that provides a complete picture of website performance, including traffic, campaigns, behavior, conversions, and revenue. It operates without cookies or collecting personal data, offering compliance with privacy regulations and an open-source option.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umami.is","updated_at":"2026-10-04T00:03:02.892000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A unified web analytics platform that provides insights into website traffic\nmarketing campaign performance\nuser behavior (events\nuser journeys\nheatmaps\nsession replay)\nconversion funnels\nand revenue attribution\nall with a privacy-first approach.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umami.is","updated_at":"2026-10-04T00:03:02.892000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Freemium (Get started for free), with options for self-hosting the open-source platform or using Umami Cloud (subscription model implied for cloud service).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umami.is","updated_at":"2026-10-04T00:03:02.892000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Businesses and teams (marketing, product, business) seeking comprehensive website analytics without compromising user privacy or requiring cookie consent banners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umami.is","updated_at":"2026-10-04T00:03:02.892000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:02.892000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=umami"}