# Umami

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/umami
- **Dataset:** https://optimly.ai/brand/umami.json
- **Markdown:** https://optimly.ai/brand/umami/llms.txt
- **Official website:** https://umami.is
- **Slug:** umami
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Privacy by default, operating without cookies or personal data collection, ensuring compliance with GDPR, CCPA, and PECR. It integrates acquisition, behavior, conversion, and revenue data into a single platform and is open-source, providing transparency and no vendor lock-in.
Source: Brand's website (https://umami.is) · 2026-10-04

- **Description:** Umami is a privacy-first analytics platform that provides a complete picture of website performance, including traffic, campaigns, behavior, conversions, and revenue. It operates without cookies or collecting personal data, offering compliance with privacy regulations and an open-source option.
Source: Brand's website (https://umami.is) · 2026-10-04

## Offerings

- **Core capabilities:**
  - A unified web analytics platform that provides insights into website traffic
  - marketing campaign performance
  - user behavior (events
  - user journeys
  - heatmaps
  - session replay)
  - conversion funnels
  - and revenue attribution
  - all with a privacy-first approach.
Source: Brand's website (https://umami.is) · 2026-10-04

- **Pricing:** Freemium (Get started for free), with options for self-hosting the open-source platform or using Umami Cloud (subscription model implied for cloud service).
Source: Brand's website (https://umami.is) · 2026-10-04

## Audience

- **Target industry:** Businesses and teams (marketing, product, business) seeking comprehensive website analytics without compromising user privacy or requiring cookie consent banners.
Source: Brand's website (https://umami.is) · 2026-10-04

Page last updated 2026-10-04.