{"name":"UMB Bank","domain":"umb.com","url":"https://optimly.ai/brand/umb-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UMB Bank is a U.S. financial services company providing commercial, personal and institutional banking, wealth management and financial planning services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"description","label":"Description","shape":"text","content":"UMB Bank provides banking and financial services including everyday accounts, lending, wealth management, financial planning, asset servicing, corporate trust, investment banking and healthcare services. UMB Healthcare Services offers HSA custodial services and multipurpose debit card solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To exceed the expectations of its customers and communities and help people and organizations achieve financial security, grow businesses, retire with peace of mind, create legacies and give back to their communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"James D. Rine is President of UMB Financial Corporation and President and Chief Executive Officer of UMB Bank, n.a. Mariner Kemper is Chairman and Chief Executive Officer of UMB Financial Corporation. Other listed executive leaders include Brian Beaird, Amy Harris, Shannon Johnson, Liz Lewis, Phillip J. Mason, Nikki F. Newton, David A. Prince, Paul M. Williamson, Ram Shankar, Tom Terry and Uma Wilson.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://umb.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Service-oriented, trustworthy, community-focused, knowledgeable and committed to integrity and doing what is right.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1913","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kansas City, Missouri","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"UMB Bank is part of UMB Financial Corporation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"UMB helps individuals, families, businesses and institutions manage money, access lending and deposit products, plan for the future, manage wealth, administer assets and solve healthcare payment and benefits needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Commercial banking\nPersonal banking\nInstitutional banking\nDeposit and lending services\nWealth management and financial planning\nAsset servicing and custody\nCorporate trust and agency solutions\nInvestment banking and capital markets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings, time deposit and money market accounts\nCredit cards\nMortgage loans\nHome equity loans and lines of credit\nAuto and recreational loans\nPrivate banking\nFinancial planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services, including commercial banking, personal banking, institutional banking, wealth management, asset servicing, corporate trust, investment banking and healthcare payment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, businesses, small and medium-sized businesses, institutions, employers, insurance carriers, third-party administrators, software companies and financial institutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers and organizations seeking a complete banking partner for deposits, lending, financial planning, wealth management, institutional services, asset servicing, corporate trust or healthcare spending account solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening checking, savings, time deposit and money market accounts\nBuying a home or financing home improvements\nManaging everyday banking and credit card needs\nPlanning finances and managing wealth\nFinancing business growth and managing business cash flow\nAdministering health savings and other healthcare spending accounts\nProviding healthcare payment cards and benefit solutions\nManaging institutional assets, custody and corporate trust needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved financial security and progress toward financial goals\nAccess to tailored banking and lending solutions\nMore efficient management of healthcare spending accounts and payments\nSupport for business growth while protecting cash flow\nFinancial planning for retirement and future generations\nGreater convenience through online and mobile banking\nAccess to financial expertise, education and advisory support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://umb.com","updated_at":"2026-11-07T05:35:02.202098+00:00"}]}],"last_refreshed_at":"2026-11-07T05:35:02.210136+00:00","last_changed_at":"2026-11-07T05:35:02.220541+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=66e306a0-13f3-4199-baa6-0c971a700bfe"}