# UMB Bank > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/umb-bank - **Dataset:** https://optimly.ai/brand/umb-bank.json - **Markdown:** https://optimly.ai/brand/umb-bank/llms.txt - **Official website:** https://umb.com - **Slug:** umb-bank - **Categories:** fintech-financial-services ## Overview - **Tagline:** UMB Bank is a U.S. financial services company providing commercial, personal and institutional banking, wealth management and financial planning services. Source: Brand's website (https://umb.com) · 2026-11-07 - **Description:** UMB Bank provides banking and financial services including everyday accounts, lending, wealth management, financial planning, asset servicing, corporate trust, investment banking and healthcare services. UMB Healthcare Services offers HSA custodial services and multipurpose debit card solutions. Source: Brand's website (https://umb.com) · 2026-11-07 ## Identity - **Mission:** To exceed the expectations of its customers and communities and help people and organizations achieve financial security, grow businesses, retire with peace of mind, create legacies and give back to their communities. Source: Brand's website (https://umb.com) · 2026-11-07 - **Founders & leadership:** James D. Rine is President of UMB Financial Corporation and President and Chief Executive Officer of UMB Bank, n.a. Mariner Kemper is Chairman and Chief Executive Officer of UMB Financial Corporation. Other listed executive leaders include Brian Beaird, Amy Harris, Shannon Johnson, Liz Lewis, Phillip J. Mason, Nikki F. Newton, David A. Prince, Paul M. Williamson, Ram Shankar, Tom Terry and Uma Wilson. Source: Brand's website (https://umb.com) · 2026-11-07 - **Website:** https://umb.com Source: Brand's website (https://umb.com) · 2026-11-07 - **Voice & tone:** Service-oriented, trustworthy, community-focused, knowledgeable and committed to integrity and doing what is right. Source: Brand's website (https://umb.com) · 2026-11-07 - **Founded:** 1913 Source: Brand's website (https://umb.com) · 2026-11-07 - **Headquarters:** Kansas City, Missouri Source: Brand's website (https://umb.com) · 2026-11-07 - **Parent ownership:** UMB Bank is part of UMB Financial Corporation. Source: Brand's website (https://umb.com) · 2026-11-07 ## Offerings - **Problem solved:** UMB helps individuals, families, businesses and institutions manage money, access lending and deposit products, plan for the future, manage wealth, administer assets and solve healthcare payment and benefits needs. Source: Brand's website (https://umb.com) · 2026-11-07 - **Core capabilities:** - Commercial banking - Personal banking - Institutional banking - Deposit and lending services - Wealth management and financial planning - Asset servicing and custody - Corporate trust and agency solutions - Investment banking and capital markets Source: Brand's website (https://umb.com) · 2026-11-07 - **Products / SKUs:** - Checking accounts - Savings, time deposit and money market accounts - Credit cards - Mortgage loans - Home equity loans and lines of credit - Auto and recreational loans - Private banking - Financial planning Source: Brand's website (https://umb.com) · 2026-11-07 ## Audience - **Target industry:** Banking and financial services, including commercial banking, personal banking, institutional banking, wealth management, asset servicing, corporate trust, investment banking and healthcare payment services. Source: Brand's website (https://umb.com) · 2026-11-07 - **Customer base:** Individuals, families, businesses, small and medium-sized businesses, institutions, employers, insurance carriers, third-party administrators, software companies and financial institutions. Source: Brand's website (https://umb.com) · 2026-11-07 - **Ideal customer profile:** Customers and organizations seeking a complete banking partner for deposits, lending, financial planning, wealth management, institutional services, asset servicing, corporate trust or healthcare spending account solutions. Source: Brand's website (https://umb.com) · 2026-11-07 - **Use cases:** - Opening checking, savings, time deposit and money market accounts - Buying a home or financing home improvements - Managing everyday banking and credit card needs - Planning finances and managing wealth - Financing business growth and managing business cash flow - Administering health savings and other healthcare spending accounts - Providing healthcare payment cards and benefit solutions - Managing institutional assets, custody and corporate trust needs Source: Brand's website (https://umb.com) · 2026-11-07 - **Customer outcomes:** - Improved financial security and progress toward financial goals - Access to tailored banking and lending solutions - More efficient management of healthcare spending accounts and payments - Support for business growth while protecting cash flow - Financial planning for retirement and future generations - Greater convenience through online and mobile banking - Access to financial expertise, education and advisory support Source: Brand's website (https://umb.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.