{
  "slug": "under-armour-heatgear-coldgear",
  "name": "Under-armour-heatgear-coldgear",
  "description": "Under Armour's proprietary performance fabric technologies, HeatGear and ColdGear, designed to optimize athlete comfort and performance in specific climate conditions. HeatGear keeps wearers cool, dry, and light in warm or hot conditions, while ColdGear keeps them warm, dry, and light in cold, winter conditions. Both fabrics are engineered to wick sweat away and dry quickly.",
  "url": "https://optimly.ai/brand/under-armour-heatgear-coldgear",
  "websiteUrl": "https://sportsunlimitedinc.com/",
  "logoUrl": "https://logo.clearbit.com/sportsunlimitedinc.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Athletic Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:07.741Z",
  "verifiedVitals": {
    "website": "https://sportsunlimitedinc.com",
    "category": "Athletic apparel technology",
    "what_it_does": "Provides proprietary performance fabric technologies for athletes; HeatGear keeps wearers cool, dry, and light in warm or hot conditions, while ColdGear keeps wearers warm, dry, and light in cold, winter conditions. Both fabrics wick sweat away and dry quickly.",
    "primary_audience": "Athletes and individuals participating in warm or cold weather sports, or living in warm or cold climates.",
    "core_product": "Proprietary performance fabric technologies (HeatGear and ColdGear) used in athletic apparel.",
    "parent_ownership": "Under Armour"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788079096161
}