{"name":"Under the Thatch","domain":"underthethatch.co.uk","url":"https://optimly.ai/brand/under-the-thatch","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A curated collection and booking service for refined, authentic holiday homes in Wales and beyond.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"description","label":"Description","shape":"text","content":"Under the Thatch offers distinctive self-catering cottages and other holiday homes, many restored with conservation and sustainability in mind, across Wales, England, Ireland and mainland Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To restore, design and share unique, authentic holiday homes in ways that benefit local communities, including rescuing derelict buildings, converting outbuildings and supporting year-round local work.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Dr Greg Stevenson, an architectural historian, directs Under the Thatch. Bethan is part of the team and is listed as a contact for property owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://underthethatch.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, personal, distinctive, ethical and design-conscious, with an emphasis on authenticity, sustainability and responsible tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The website states that Under the Thatch has been restoring, designing and sharing properties for 20 years.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers find and securely book unusual, characterful and responsibly managed self-catering accommodation, while helping owners attract suitable guests and market special properties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Curating distinctive holiday homes\nRestoring and designing historic and unusual properties\nOnline search and live availability calendars\nHoliday booking and payment processing\nBooking Refund Protection and cancellation insurance options\nPersonal support from staff familiar with the properties\nMarketing holiday properties to targeted guests\nProperty-owner services without setup fees or minimum-contract restrictions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Self-catering holiday cottages and homes\nRefined cottages\nAuthentic cottages\nSecluded cottages\nPet-friendly holiday properties\nHoliday accommodation in Wales, England, Ireland, France, Poland and mainland Europe","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices vary by property, dates and number of guests. The site states that much accommodation is priced according to the number of people staying and describes its prices as fair and reasonable. Search listings show example rates from £540 for 7 nights, with deposits of approximately 25% normally required when booking more than 56 days before arrival; the balance is due 56 days before arrival.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Holiday accommodation, tourism and responsible travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers seeking distinctive self-catering stays, including couples, families, groups and guests traveling with pets; also owners of special holiday properties seeking guests and marketing support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers who value authentic restoration, unusual interiors, sustainability, personal service and attractive beach, mountain or rural locations, as well as owners of distinctive properties in Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Search for holiday homes by location, dates, guest number and pet preference\nBook a distinctive cottage or holiday home online\nFind accommodation for couples, families or larger groups\nArrange pet-friendly stays\nBook restored, secluded, coastal, rural or architecturally distinctive properties\nList and market a special holiday property through Under the Thatch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to distinctive and unusual holiday homes\nA live view of property availability and valid booking dates\nSecure online booking with payment confirmation\nPotential protection through cancellation or Booking Refund Protection options\nPersonal assistance from staff who know the properties\nFlexible pricing based partly on the number of guests\nOwners receive targeted marketing, owner-controlled pricing and access to guests who appreciate and care for the properties","source_type":"1p_website","source_label":"Brand's website","source_url":"https://underthethatch.co.uk","updated_at":"2026-11-07T06:56:26.846693+00:00"}]}],"last_refreshed_at":"2026-11-07T06:56:26.858018+00:00","last_changed_at":"2026-11-07T06:56:26.869779+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=45200ecb-733e-49f4-b040-32cea918ab50"}