# Under the Thatch > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/under-the-thatch - **Dataset:** https://optimly.ai/brand/under-the-thatch.json - **Markdown:** https://optimly.ai/brand/under-the-thatch/llms.txt - **Official website:** https://underthethatch.co.uk - **Slug:** under-the-thatch - **Categories:** travel-hospitality ## Overview - **Tagline:** A curated collection and booking service for refined, authentic holiday homes in Wales and beyond. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Description:** Under the Thatch offers distinctive self-catering cottages and other holiday homes, many restored with conservation and sustainability in mind, across Wales, England, Ireland and mainland Europe. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 ## Identity - **Mission:** To restore, design and share unique, authentic holiday homes in ways that benefit local communities, including rescuing derelict buildings, converting outbuildings and supporting year-round local work. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Founders & leadership:** Dr Greg Stevenson, an architectural historian, directs Under the Thatch. Bethan is part of the team and is listed as a contact for property owners. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Website:** https://underthethatch.co.uk Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Voice & tone:** Warm, personal, distinctive, ethical and design-conscious, with an emphasis on authenticity, sustainability and responsible tourism. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Founded:** The website states that Under the Thatch has been restoring, designing and sharing properties for 20 years. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 ## Offerings - **Problem solved:** Helps travelers find and securely book unusual, characterful and responsibly managed self-catering accommodation, while helping owners attract suitable guests and market special properties. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Core capabilities:** - Curating distinctive holiday homes - Restoring and designing historic and unusual properties - Online search and live availability calendars - Holiday booking and payment processing - Booking Refund Protection and cancellation insurance options - Personal support from staff familiar with the properties - Marketing holiday properties to targeted guests - Property-owner services without setup fees or minimum-contract restrictions Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Products / SKUs:** - Self-catering holiday cottages and homes - Refined cottages - Authentic cottages - Secluded cottages - Pet-friendly holiday properties - Holiday accommodation in Wales, England, Ireland, France, Poland and mainland Europe Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Pricing:** Prices vary by property, dates and number of guests. The site states that much accommodation is priced according to the number of people staying and describes its prices as fair and reasonable. Search listings show example rates from £540 for 7 nights, with deposits of approximately 25% normally required when booking more than 56 days before arrival; the balance is due 56 days before arrival. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 ## Audience - **Target industry:** Holiday accommodation, tourism and responsible travel. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Customer base:** Travelers seeking distinctive self-catering stays, including couples, families, groups and guests traveling with pets; also owners of special holiday properties seeking guests and marketing support. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Ideal customer profile:** Travelers who value authentic restoration, unusual interiors, sustainability, personal service and attractive beach, mountain or rural locations, as well as owners of distinctive properties in Europe. Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Use cases:** - Search for holiday homes by location, dates, guest number and pet preference - Book a distinctive cottage or holiday home online - Find accommodation for couples, families or larger groups - Arrange pet-friendly stays - Book restored, secluded, coastal, rural or architecturally distinctive properties - List and market a special holiday property through Under the Thatch Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 - **Customer outcomes:** - Access to distinctive and unusual holiday homes - A live view of property availability and valid booking dates - Secure online booking with payment confirmation - Potential protection through cancellation or Booking Refund Protection options - Personal assistance from staff who know the properties - Flexible pricing based partly on the number of guests - Owners receive targeted marketing, owner-controlled pricing and access to guests who appreciate and care for the properties Source: Brand's website (https://underthethatch.co.uk) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.