{"name":"Under the Umbrella Bookstore","domain":"undertheumbrellabookstore.com","url":"https://optimly.ai/brand/under-the-umbrella-bookstore","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A queer bookstore and cafe in Salt Lake City, Utah, specializing in queer books, gifts, and community gathering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"description","label":"Description","shape":"text","content":"Under the Umbrella Bookstore is a local queer bookstore carrying books across genres and age groups, with every book either queer in content or written by queer authors. It also sells queer-made gifts and non-book items and operates the Umbrella Cafe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To share and celebrate queer books, authors, stories, and perspectives while providing a safe, sober, accessible, inclusive space for 2SLGBTQIA+ people to gather. The bookstore prioritizes marginalized queer communities, including Black, Indigenous, disabled, trans, intersex, asexual, aromantic, and other queer people of color.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://undertheumbrellabookstore.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Queer-affirming, welcoming, inclusive, community-centered, activist, and direct.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"511 W 200 S, Suite 120, Salt Lake City, UT 84101, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to queer books, authors, and perspectives that are not well represented in general bookstores, while offering a safe and accessible place for queer people to connect, gather, and find community resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Queer-focused bookselling across fiction, nonfiction, poetry, graphic novels, and other genres\nSpecial ordering of books not stocked in the store\nOnline ordering, shipping, and store pickup\nSale of queer-made gifts and non-book items\nCafe service with coffee, tea, snacks, cinnamon rolls, and muffins\nCommunity programming and resources, including book clubs, open mic nights, queer tarot readings, story hours, a gender-affirming closet, and an incarcerated qu","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Queer books by queer authors and books featuring queer stories or perspectives\nBooks from small presses and self-published queer authors\nUsed books\nGift cards\nCandles, teas, stickers, pins, tote bags, bookmarks, mugs, and jewelry\nArt prints and other non-book items\nCoffee, tea, cinnamon rolls, muffins, and other cafe offerings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies. Scraped products include $1 used books, $5 risograph art prints, and a $28 preorder book. Gift cards and other products are also available.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Bookselling, retail, publishing, and cafe/hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"2SLGBTQIA+ people, queer youth and adults, allies, people seeking queer-focused education, and customers interested in books and products from queer authors, artists, and makers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Queer readers and community members in and around Salt Lake City, Utah, along with allies and online shoppers seeking queer books, queer perspectives, queer-made gifts, and an affirming community space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering and purchasing books by queer authors or books with queer content and perspectives\nOrdering books not carried in the store through special orders\nBuying gifts, gift cards, art prints, and other queer-made products\nAccessing coffee, tea, snacks, and a queer-friendly cafe environment\nAttending or participating in queer community events and programs\nFinding queer community resources, including a gender-affirming closet and support for incarcerated queer people\nShopping online with shipping or local store pickup","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater access to queer books, stories, and perspectives across genres and age groups\nA safe, sober, accessible, and inclusive place for 2SLGBTQIA+ people to gather\nOpportunities to connect with queer community members and local organizations\nSupport for queer authors, artists, makers, small presses, and queer-owned businesses\nAccess to books and resources that help allies and families learn about queer experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://undertheumbrellabookstore.com","updated_at":"2026-11-08T02:53:19.755292+00:00"}]}],"last_refreshed_at":"2026-11-08T02:53:19.761598+00:00","last_changed_at":"2026-11-08T02:53:19.767724+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3125fbac-58ca-49cd-a1af-f6b9ded5c64a"}