{"name":"Unicoop Firenze","domain":"coopfirenze.it","url":"https://optimly.ai/brand/unicoop-firenze","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Unicoop Firenze is a consumer cooperative operating Coop.fi grocery stores and online grocery services across Tuscany.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"description","label":"Description","shape":"text","content":"Unicoop Firenze provides grocery retail, online grocery ordering, member benefits, local products, cultural initiatives and community-focused projects. It operates 157 points of sale and serves more than 1.19 million members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer members and consumers products and services at the best market conditions, protect purchasing power, health and safety, support the environment, and promote social and solidarity initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://coopfirenze.it","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, informative and approachable, with an emphasis on quality, convenience, participation and shared values.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1891 roots; the name Unicoop Firenze dates from 1973.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"A member-owned consumer cooperative; members own shares, elect representatives and cooperative profits are used for social purposes and cooperative development rather than distributed to members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helping people access quality and convenient everyday groceries, savings and member benefits while supporting local communities, the environment and social initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery retail through Coop.fi stores and shopping centres\nOnline grocery ordering with home delivery or store pickup\nPromotions, flyers and loyalty point collection\nMember services, exclusive discounts and cultural conventions\nCoop-branded products focused on quality, value and attention to the local territory\nCultural, wellbeing, environmental and solidarity initiatives\nBook reservation with store pickup and payment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Coop.fi grocery stores and points of sale\nOnline grocery service Prenota la Spesa\nCoop-branded food and non-food products\nCarta Socio membership card\nMember loyalty points, rewards and discounts\nCarta Spesa In payment service\nSalvApp and Salvatempo fast-shopping services\nSocial savings booklet (Prestito sociale)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Membership requires a one-time €25 social share contribution, refundable if the member leaves the cooperative. Grocery prices, promotions and other service prices are not specified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and consumer cooperative services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and cooperative members in Tuscany, including more than 1.19 million Unicoop Firenze members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households in Tuscany seeking everyday groceries, quality and convenience, savings, online ordering and participation in cooperative member services and initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buy everyday groceries in Coop.fi stores\nOrder groceries online for home delivery or pickup at participating stores\nFind nearby stores, opening hours, services, promotions and flyers\nCollect points and redeem rewards, vouchers or discounts\nAccess exclusive member promotions and cultural conventions\nPay for shopping with Carta Spesa In\nUse fast-shopping services through SalvApp and Salvatempo\nReserve books for pickup and payment in store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries in stores and online\nHome delivery or pickup for online grocery orders\nSavings through promotions, member discounts and loyalty rewards\nAccess to quality Coop-branded and Tuscan products\nOpportunities to participate in cooperative decisions and activities\nAccess to cultural, theatre, cinema and museum benefits\nSupport for local suppliers and community initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coopfirenze.it","updated_at":"2026-11-08T03:30:34.268135+00:00"}]}],"last_refreshed_at":"2026-11-08T03:30:34.274418+00:00","last_changed_at":"2026-11-08T03:30:34.280592+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=45213bc7-7a89-4ba6-9de2-cb2d1b93d55a"}