{"name":"Unified Bank","domain":"unifiedbank.com","url":"https://optimly.ai/brand/unified-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Unified Bank is a state-chartered commercial bank serving consumers and small businesses through community-focused banking and financial solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1902 along the Ohio River in eastern Ohio, Unified Bank provides consumer and business banking, mortgage lending, digital banking, and branch-based services. It emphasizes Customer Service Excellence, Hometown Banking, and community support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be the world's most respected financial services provider by supporting Team Members so they can provide exceptional service to valued customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Scott A. Everson — Chairman, President & CEO.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://unifiedbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, personal, service-oriented, respectful, and dependable. Brand themes include “Always By Your Side” and “We Are UNIFIED!”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1902","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"201 S. 4th at Hickory, Martins Ferry, OH 43935","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers and small businesses meet their changing financial needs through customized banking and financial solutions, delivered through community banking and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Consumer banking\nSmall-business banking\nMortgage lending and home purchase loans\nChecking, savings, and money market accounts\nOnline and mobile banking\nMobile banking app access\nDebit card and ATM services\nBranch and ATM access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Freedom Checking\nSavings accounts\nMoney Market accounts\nFreedom Card\nMortgage loans\nBusiness Banking\nOnline Banking\nMobile Banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, residents, and small businesses in the communities served by Unified Bank, including eastern Ohio and surrounding locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and small businesses seeking personalized, community-focused banking and financial services, including deposit accounts, mortgage loans, digital banking, and branch support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Open a checking, savings, or money market account online\nManage personal finances through online or mobile banking\nObtain a home purchase mortgage\nUse debit card and ATM services\nAccess branch and ATM locations\nBanking and financial support for small businesses\nContact the bank for customer service or account questions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access customized financial solutions for personal or business needs\nBank through phone, tablet, desktop, and mobile app channels\nReceive personalized customer service and hometown banking support\nAccess mortgage financing for a home purchase\nConnect with branches, ATMs, and customer support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unifiedbank.com","updated_at":"2026-11-08T03:25:54.485691+00:00"}]}],"last_refreshed_at":"2026-11-08T03:25:54.495360+00:00","last_changed_at":"2026-11-08T03:25:54.504924+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7fe344e8-aa1d-45d8-9c0d-09c16bd2b283"}