{"name":"Union Bank & Trust","domain":"ubt.com","url":"https://optimly.ai/brand/union-bank-trust","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Union Bank & Trust (UBT) is a bank providing personal and business banking, lending, wealth management, trust, investment, and employee benefits services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"description","label":"Description","shape":"text","content":"UBT combines banking products with access to personal financial experts and customer support. Its offerings include personal and business banking, online banking, deposits, loans, wealth management, trust services, investments, retirement plans, and employee benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide people and teams who help customers manage, plan, and improve their finances, summarized by the message “Your money has people.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://ubt.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, approachable, supportive, community-oriented, and service-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, and businesses manage money, access financing, save and invest, plan for retirement, and receive personalized financial guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nOnline banking\nDeposit accounts and certificates of deposit\nConsumer lending\nHome loans and residential real estate lending\nCommercial lending\nAgricultural lending","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Youth banking accounts\nCertificates of deposit (6-, 12-, and 24-month CDs)\nReady Loans\nPersonal and consumer loans\nHome loans\nBusiness loans and financing\nCommercial loans\nAgricultural loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website lists CD APYs of 4.05% for 6 months, 4.25% for 12 months, and 4.40% for 24 months, each with a $1,000 minimum deposit; rates are stated as accurate as of 10/6/2026. Loan products are subject to credit approval.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal customers, youth and families, businesses, employers, and customers seeking wealth, trust, investment, retirement, lending, or employee benefits services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking a relationship-based bank, and businesses or employers needing banking, lending, treasury, retirement, wealth management, or employee benefits support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal or business bank accounts\nTeaching children to manage money through youth banking\nSaving through certificates of deposit\nObtaining quick personal financing through a Ready Loan\nFinancing homes, vehicles, businesses, commercial projects, or agricultural needs\nManaging business banking and treasury needs\nInvesting and managing wealth\nPlanning for retirement","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to personal financial experts and customer support\nConvenient online and branch banking access\nFunding for unexpected expenses through Ready Loans\nAbility to save with certificate of deposit products\nSupport for financial planning, investing, and retirement planning\nFinancing for personal, residential, agricultural, commercial, and business needs\nSupport for businesses and employers with banking and employee benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ubt.com","updated_at":"2026-11-06T22:17:19.943448+00:00"}]}],"last_refreshed_at":"2026-11-06T22:17:19.954652+00:00","last_changed_at":"2026-11-06T22:17:20.204501+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3772ebcc-53b6-4c34-8e11-7bbe286f04cb"}