{
  "slug": "union-home",
  "name": "Union Home",
  "description": "Union Home is a furniture designer and retailer specializing in modern and contemporary pieces for residential and office spaces. The brand operates a significant trade program providing exclusive pricing and dedicated support to professional interior designers and B2B clients.",
  "url": "https://optimly.ai/brand/union-home",
  "websiteUrl": "https://unionhomefurniture.com/",
  "logoUrl": "https://logo.clearbit.com/unionhomefurniture.com",
  "baiScore": 34,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Phantom",
  "archetype_status": "active",
  "category": "Home & Furnishings",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:03:51.552Z",
  "verifiedVitals": {
    "website": "https://unionhomefurniture.com",
    "founded": "Unknown",
    "headquarters": "Unknown (Website does not specify location)",
    "pricing_model": "Usage-based (Per piece with Trade discounts)",
    "core_products": "Living room, bedroom, dining, and office furniture; lighting and decor items.",
    "key_differentiator": "A high-end, modern design catalog offered with no minimum order quantity and dedicated trade-only infrastructure.",
    "target_markets": "Interior designers, B2B trade professionals, and high-end residential consumers.",
    "employee_count": "11-50 (Estimated)",
    "funding_stage": "Privately Held",
    "subcategory": "Direct-to-Trade Furniture"
  },
  "intentTags": {
    "problemIntents": [
      "Retail Shopping: Sourcing pieces individually from local furniture outlets or big-box retailers like IKEA or West Elm.",
      "Interior Design Agency: Hiring a professional interior designer to source and procure custom furniture.",
      "Status Quo: Continuing to use existing office or home furniture despite wear or aesthetic mismatch."
    ],
    "solutionIntents": [
      "Union Home reviews",
      "Union Home furniture trade program",
      "modern furniture for designers",
      "reclaimed wood furniture B2B price",
      "best modern office furniture brands",
      "General Marketplaces: Using general marketplace platforms like Wayfair or Amazon Business to find trade-style furniture."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1786505620782
}