{"name":"Union State Bank","domain":"myunionstate.com","url":"https://optimly.ai/brand/union-state-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Union State Bank is a community bank providing personal and business banking products and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"description","label":"Description","shape":"text","content":"Union State Bank offers checking and savings accounts, certificates of deposit, personal and commercial loans, mortgages, HELOCs, online and mobile banking, card controls, and related financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide its communities with excellent service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Eric Kurtz, President.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://myunionstate.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, helpful, service-focused, and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1908; the bank's charter was issued on December 29, 1908.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage their finances, save money, access credit, and handle everyday banking needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal checking and savings accounts\nBusiness banking\nPersonal loans\nCommercial loans and lines of credit\nMortgages and HELOCs\nCertificates of deposit\nOnline and mobile banking\nDebit card controls","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"eVantage Checking\neVantage Save\nChristmas Club Savings Account\nPersonal checking accounts\nPersonal savings and time deposit products\n6-Month CD Special\n12-Month CD Special\nPersonal loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site lists a $25 minimum opening deposit for the Christmas Club Savings Account, a 2.25% APY for eVantage Checking when qualifications are met, a 1.00% APY for eVantage Save on balances up to $50,000 when qualifications are met, a 3.65% APY for the 6-Month CD Special, and a 3.75% APY for the 12-Month CD Special.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, and businesses in the communities served by Union State Bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking checking, savings, loans, mortgages, or digital banking, and businesses seeking commercial loans and flexible banking support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening checking and savings accounts\nSaving for the holidays with a Christmas Club account\nApplying for personal, auto, mortgage, or HELOC financing\nObtaining commercial loans or lines of credit\nManaging accounts through online and mobile banking\nManaging debit cards with Card Controls\nReordering personal checks\nReporting lost or stolen cards and suspected fraud","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient everyday banking\nAccess to personal and business financing\nGreater control and convenience over debit cards\nDigital account access through online and mobile banking\nSupport for special projects and non-routine business needs\nPersonalized customer service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myunionstate.com","updated_at":"2026-11-06T17:32:47.475882+00:00"}]}],"last_refreshed_at":"2026-11-06T17:32:47.487656+00:00","last_changed_at":"2026-11-06T17:32:47.498782+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2297b694-da87-48ce-8ff9-6c883930f35e"}