{"name":"Union Trust Bank Limited","domain":"utb.sl","url":"https://optimly.ai/brand/union-trust-bank-limited","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Union Trust Bank Limited is a Sierra Leonean bank offering personal and business banking services, digital banking, money transfers, loans, savings products and trade finance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"description","label":"Description","shape":"text","content":"Union Trust Bank Limited provides financial services and products tailored to the context in which it operates. Its offerings include online and mobile banking, savings accounts, SME loans, microloans, trade finance, bills payment, Western Union transfers, agent banking and cashless payment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To transform lives by offering financial services and products that bring tailored solutions to the context in which it operates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://utb.sl","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Service-oriented, accessible and practical.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1995","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible banking, digital transactions, money transfers and financial products for individuals, families and businesses in Sierra Leone.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online banking\nMobile banking\nAgent banking\nSavings accounts\nSME loans and microloans\nTrade finance\nBills payment\nCashless payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Premium Savings Account\nKids Future Savings Account\nSchool Fees Savings Account\nPay Advance Salary Scheme\nSME Loans\nBills Payment\nMobile Teller\nSalary Osusu","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Transfers from one UTB account to another UTB account are advertised at 0% fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, small businesses and other bank customers in Sierra Leone.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking savings, payments, transfers and digital banking; small businesses seeking microloans, SME loans or trade finance; and customers needing salary, school-fees or Osusu savings services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Accessing accounts and funds through online or mobile banking\nChecking balances and transferring funds\nPaying utility bills\nSending money to family and friends in Africa\nReceiving Western Union transfers\nApplying for savings accounts and salary or Osusu products\nObtaining microloans, SME loans and trade finance\nMaking cashless payments with a UTB card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"24/7 access to funds through online and mobile banking\nConvenient account transfers and bill payments\nSimple, fast and reliable money transfers through Western Union\nAccess to savings, lending and trade-finance products\nCashless transaction capability\nBanking services available through branches and neighborhood agents","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utb.sl","updated_at":"2026-11-07T19:01:30.811689+00:00"}]}],"last_refreshed_at":"2026-11-07T19:01:30.819488+00:00","last_changed_at":"2026-11-07T19:01:30.826400+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6933c87b-b459-4051-89a9-c3cc5091a12d"}