# United By Blue
> United By Blue is an American sustainable outdoor brand that prioritizes environmental conservation through a unique commerce-to-cleanup model. For every product purchased, the company facilitates the removal of one pound of trash from oceans and waterways. The brand produces a range of apparel, bags, and accessories made from sustainable materials such as organic cotton, recycled polyester, and bison fiber.
- URL: https://optimly.ai/brand/united-by-blue
- Slug: united-by-blue
- BAI Score: 74/100
- Archetype: Challenger
- Category: Apparel & Fashion
- Last Analyzed: May 8, 2026
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## Full Details / RAG Data
### Overview
United By Blue is listed in the AI Directory.
United By Blue is an American sustainable outdoor brand that prioritizes environmental conservation through a unique commerce-to-cleanup model. For every product purchased, the company facilitates the removal of one pound of trash from oceans and waterways. The brand produces a range of apparel, bags, and accessories made from sustainable materials such as organic cotton, recycled polyester, and bison fiber.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | United By Blue |
| Slug         | united-by-blue |
| URL          | https://optimly.ai/brand/united-by-blue |
| BAI Score    | 74/100 |
| Archetype    | Challenger |
| Category     | Apparel & Fashion |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-09T06:59:52.268Z |
### Verified Facts
- Founded: 2010
- Headquarters: Philadelphia, PA
### Links
- Canonical page: https://optimly.ai/brand/united-by-blue
- JSON endpoint: /brand/united-by-blue.json
- LLMs.txt: /brand/united-by-blue/llms.txt