{"name":"United Federal Credit Union","domain":"unitedfcu.com","url":"https://optimly.ai/brand/united-federal-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"United Federal Credit Union is a federally insured credit union providing personal and business banking, savings, payment, credit card, and lending services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"description","label":"Description","shape":"text","content":"United Federal Credit Union offers deposit accounts, checking, savings, money market accounts, share certificates, credit cards, home equity products, mortgages, auto loans, mobile banking, and related financial services. Member deposits are federally insured up to $250,000 by the National Credit Union Share Insurance Fund.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The current Board of Directors includes Troy Tolle (Chair), Paula Wygonik (Vice Chair), Ben Teague (Treasurer), Jim Marohn (Secretary), and Directors Irene Corbe, Heidi Buske, Kelly Glenn, Jim McClenahan, and Melissa Michael.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://unitedfcu.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Member-focused, approachable, supportive, and security-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps members manage everyday finances, save money, access credit, finance homes and vehicles, make payments, and protect their financial information through branch, phone, online, and mobile banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Checking and savings accounts\nMoney market accounts and share certificates\nCredit cards and rewards\nAuto loans\nHome equity loans and HELOCs\nMortgages and refinancing\nOnline and mobile banking\nMobile check deposit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Ultra Checking account\nElevate Money Market account\nMoney Market Special account\nShare Certificate Special\nU Rewards Visa Credit Card\nU First Visa Credit Card\nU Boost Visa Credit Card\nAuto loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site advertises promotional rates including up to 4.00% APY on a Money Market Special for six months, up to 4.25% APY on certain share certificate specials, a 0% APR introductory period for the U Rewards Visa Credit Card, auto loans as low as 3.85% APR, and a six-month home equity introductory rate as low as 4.99% APR. Rates and terms are subject to change and applicable disclosures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, specifically consumer and business banking and credit union services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"United Federal Credit Union members, including consumers and business banking customers. The site also references members seeking personal banking, borrowing, mortgage, and payment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households seeking a member-owned financial institution for checking, savings, credit cards, home or auto financing, mortgages, and digital banking; also businesses seeking business banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking and savings accounts\nEarning interest through money market accounts and share certificates\nFinancing a vehicle\nUsing home equity or obtaining a HELOC\nBuying or refinancing a home\nUsing rewards credit cards and balance transfers\nDepositing checks and managing accounts through mobile banking\nPaying bills, transferring money, and making person-to-person payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Flexible access to money through banking and mobile services\nPotentially higher savings yields through promotional deposit products\nAccess to auto, home equity, and mortgage financing\nRewards and promotional APR benefits on eligible credit cards\nConvenient mobile check deposit, transfers, bill pay, and alerts\nFederally insured deposits up to $250,000\nAdditional protection through fraud monitoring and security alerts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://unitedfcu.com","updated_at":"2026-11-06T22:13:02.441242+00:00"}]}],"last_refreshed_at":"2026-11-06T22:13:02.450394+00:00","last_changed_at":"2026-11-06T22:13:02.459096+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=99ef806b-1097-4d0b-bec5-213d12e9b333"}