{"name":"United Overseas Bank","domain":"uob.com.vn","url":"https://optimly.ai/brand/united-overseas-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UOB Vietnam is a leading ASEAN bank providing personal and institutional financial services to Vietnamese and overseas customers through UOB’s regional network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"description","label":"Description","shape":"text","content":"United Overseas Bank (UOB) Vietnam offers personal banking, privilege banking and wholesale banking services. Its offerings include financial solutions for individuals and businesses, supported by a regional network spanning Asia Pacific, Europe and North America.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Building the Future of ASEAN for the people and businesses within, and connecting with, ASEAN.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://uob.com.vn","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, relationship-focused, committed and forward-looking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1993, when UOB established a representative office in Vietnam; it established a wholly-owned subsidiary in 2018.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"UOB Vietnam is part of UOB Group and is described as the Group’s fifth bank in Asia. UOB was the first Singapore bank to establish a wholly-owned subsidiary in Vietnam.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage financial needs through tailored banking solutions, regional connectivity and financial expertise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nPrivilege banking\nWholesale and institutional banking\nCredit solutions\nTrade finance\nLiquidity and cash-flow management\nRegional banking connectivity\nForeign exchange and interest-rate information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal banking services\nPrivilege banking services\nBusiness and wholesale banking solutions\nCredit solutions\nTrade finance solutions\nLiquidity management solutions\nCash-flow management solutions\nDigital banking through the TMRW app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual and business customers, including Vietnamese and overseas customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking comprehensive personal or privilege banking services, and businesses seeking credit, trade, liquidity, cash-flow and regional banking solutions in Vietnam and across ASEAN.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing personal finances\nReceiving personalised financial guidance\nAccessing privilege banking benefits\nBusiness credit and financing\nTrade and cross-border banking\nManaging corporate liquidity and cash flow\nConnecting businesses across ASEAN supply chains and sectors\nAccessing digital banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Better management of financial needs\nAccess to tailored financial solutions and guidance\nConvenient personal banking experiences\nAccess to regional banking connectivity\nImproved access to online educational resources and digital skills through community programmes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uob.com.vn","updated_at":"2026-11-06T22:19:19.168851+00:00"}]}],"last_refreshed_at":"2026-11-06T22:19:19.176281+00:00","last_changed_at":"2026-11-06T22:19:19.190328+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=41121d21-4b87-4b30-b935-b3e5c6a2c4a7"}