# United Overseas Bank

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06.

- **Brand record:** https://optimly.ai/brand/united-overseas-bank
- **Dataset:** https://optimly.ai/brand/united-overseas-bank.json
- **Markdown:** https://optimly.ai/brand/united-overseas-bank/llms.txt
- **Official website:** https://uob.com.vn
- **Slug:** united-overseas-bank
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** UOB Vietnam is a leading ASEAN bank providing personal and institutional financial services to Vietnamese and overseas customers through UOB’s regional network.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Description:** United Overseas Bank (UOB) Vietnam offers personal banking, privilege banking and wholesale banking services. Its offerings include financial solutions for individuals and businesses, supported by a regional network spanning Asia Pacific, Europe and North America.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

## Identity

- **Mission:** Building the Future of ASEAN for the people and businesses within, and connecting with, ASEAN.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Website:** https://uob.com.vn
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Voice & tone:** Professional, relationship-focused, committed and forward-looking.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Founded:** 1993, when UOB established a representative office in Vietnam; it established a wholly-owned subsidiary in 2018.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Parent ownership:** UOB Vietnam is part of UOB Group and is described as the Group’s fifth bank in Asia. UOB was the first Singapore bank to establish a wholly-owned subsidiary in Vietnam.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

## Offerings

- **Problem solved:** Helps individuals and businesses manage financial needs through tailored banking solutions, regional connectivity and financial expertise.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Core capabilities:**
  - Personal banking
  - Privilege banking
  - Wholesale and institutional banking
  - Credit solutions
  - Trade finance
  - Liquidity and cash-flow management
  - Regional banking connectivity
  - Foreign exchange and interest-rate information
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Products / SKUs:**
  - Personal banking services
  - Privilege banking services
  - Business and wholesale banking solutions
  - Credit solutions
  - Trade finance solutions
  - Liquidity management solutions
  - Cash-flow management solutions
  - Digital banking through the TMRW app
Source: Brand's website (https://uob.com.vn) · 2026-11-06

## Audience

- **Target industry:** Banking and financial services
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Customer base:** Individual and business customers, including Vietnamese and overseas customers.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Ideal customer profile:** Individuals seeking comprehensive personal or privilege banking services, and businesses seeking credit, trade, liquidity, cash-flow and regional banking solutions in Vietnam and across ASEAN.
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Use cases:**
  - Managing personal finances
  - Receiving personalised financial guidance
  - Accessing privilege banking benefits
  - Business credit and financing
  - Trade and cross-border banking
  - Managing corporate liquidity and cash flow
  - Connecting businesses across ASEAN supply chains and sectors
  - Accessing digital banking services
Source: Brand's website (https://uob.com.vn) · 2026-11-06

- **Customer outcomes:**
  - Better management of financial needs
  - Access to tailored financial solutions and guidance
  - Convenient personal banking experiences
  - Access to regional banking connectivity
  - Improved access to online educational resources and digital skills through community programmes
Source: Brand's website (https://uob.com.vn) · 2026-11-06

Page last updated 2026-11-06.

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